Ahead of its Pixel 7 launch yesterday, Google proudly announced that the Pixel 6 with the addition of the Pixel 6a, the series has been Google’s “fastest selling” to date.
According to Rick Osterloh, the Pixel 6 generation, including Pixel 6/Pro and Pixel 6a, was the “fastest-selling Pixel generation.”
That’s a sentiment we’ve heard from Google before. At I/O earlier this year, the company said the Pixel 6 and 6 Pro sold faster than previous generations, even before the 6a launched. Google also confirmed that the phones had it sold more than the Pixel 4 and Pixel 5 combined.
Add more context to that stat new data from the IDC shed more light on this achievement.
Shared by by Bloomberg Vlad Savov on Twitter, the Pixel 6 series outsold previous generations in its first few months, beating the Pixel, Pixel 2, Pixel 4 and far beating the Pixel 5. Interestingly, this data suggests that the Pixel 4 ended up having over five million total sales, which is plus that the Pixel 6 generation has achieved to date.
This data also seems to suggest a trend with Pixel 6 sales, where Google achieved strong figures for the first six months, but with a sharp drop in the following months, which represented only a fraction of that initial explosion. However, no word is provided on the timeline these numbers are based on, so there’s a chance a few months of Pixel sales data may be missing.
Anyway, the fascinating stat here is the success of the Pixel 3 generation, which was apparently with much The most popular of Google with between 7 and 8 million units sold worldwide. The first six months made up the bulk of that according to the IDC, apparently going against Google’s claim that the Pixel 6 has been selling faster. Of course, Google hasn’t specified the timeline it’s looking at to generate that stat, but looking at the first six months, it seems like the Pixel 3 was actually Google’s fastest.
Savov also points out another interesting trend: Google seems to be a little more successful in the long run when it sells bigger and smaller phones. The first four Pixel generations had standard and “XL” variants, while the Pixel 5 only had a single size, and the Pixel 6 generation is made up exclusively of larger devices. However, it’s hard to know for sure whether size really has an impact on this.
In any case, it’s interesting to look at this data, and to see the literal ups and downs of the Pixel lineup to date.
Google reportedly has big plans for the Pixel 7 series, having ordered more than eight million phones and told vendors it plans to “double” sales. according to a recent report. Pixel 7 pre-orders are now open. Our Kyle Bradshaw broke down the best deals hereincluded $200 Best Buy Gift Card and Google Enhanced Trade Credits.
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