Ozva AdminNike’s Connected Partnership, a transformative integrated loyalty program, offers JD customers, starting in the UK, unprecedented access to select Nike member-exclusive footwear and apparel when they choose to link their JD and Nike membership accounts through the JD mobile app.
JD Sports Fashion (JD), one of the world’s leading retailers of sports, fashion and outdoor brands, has announced that it has been selected as Nike’s first European retail partner for its Connected Partnership, designed to enhance the shopping experience. customer purchase through access to an additional range of products and experiences exclusive to Nike members.
By linking their membership accounts, JD and Nike customers get an instant reward bonus, select collections, and early access to select Nike member merchandise. In the future, connected members will also have the opportunity to benefit from exclusive experiences and services. In this Connected Partnership, the two companies will leverage their technology and digital expertise to serve consumers in a more convenient and rewarding way. It also highlights JD and Nike’s ability to deliver a compelling and differentiated proposition both in-store and online through a deep understanding of their consumers, JD said in a press release.
New integrated offering further cements JD and Nike’s trusted partnership, redefining how brands and retailers work together to set the global standard for the retail experience through best-in-class in-store and cross-channel operations digital.
“JD and Nike have a long and successful history of working together as strategic partners to provide customers with an exceptional product offering and a seamless omnichannel experience. This mutually beneficial partnership enhances our strong connections with customers through the best retail experiences.” in its class and early access both in-store and online to a select range of additional Nike products.” Regis Schultz, CEO of JD Sports, said.
“This partnership, the first to launch in Europe, amplifies the combined strength of the Nike and JD brands with our shared consumers, leveraging their behavior and journeys and creating new, richer and more engaging experiences. It provides an additional opportunity to inspire the emerging generation of aspirational consumers, who can continue to feel confident that they are being offered the best of Nike products when they shop at JD,” added Schultz.
“Nike’s brand is amplified when we work with like-minded partners to serve sports lovers. Linking up with JD allows us to further expand Nike’s best selection of innovative sports performance and lifestyle footwear and apparel, with the power of digital technology and physical retail.
Fibre2Fashion News Desk (RR)
Ozva Admin
