Home Retail Trespass partners with Akeneo to build brand-rich product experiences across its own and third party channels – Retail Times

Trespass partners with Akeneo to build brand-rich product experiences across its own and third party channels – Retail Times

by Ozva Admin

UK retailer of clothing, footwear and outdoor equipment, Sinwill be associated with Akeneothe world leader in product information management (PIM) and product experience management (PXM) solutions, to create rich branded product experiences across all your sales channels, while delivering operational efficiencies.

Based on a passion for adventure and the outdoors, Trespass was founded in 1938. From its origins manufacturing work uniforms in its Glasgow warehouse, it soon evolved to produce its own ranges of anoraks and waterproof jackets. Today, it is one of the UK’s most successful outdoor clothing retailers, with ranges from walking boots to outdoor furniture. Operating more than 300 stores internationally, it now exports to more than 60 countries worldwide, while also selling through a network of wholesale clients, including Next, Very Group and Millets, as well as Direct-To-Consumer ( DTC) through its own e-commerce site.

Having built and launched its new digital wholesale platform in 2021, Trespass recognized the need to centralize product data tracking, cleansing and storage that could serve all of its channels, from B2B, international to its commerce website. UK email.

With his teams operating in product information silos, often using different systems and processes for product data, and with limited data flow between departments, he was creating duplicate work and operational inefficiencies getting products to market. And this was a challenge made even more complex by the number of SKUs, which currently stands at over 9,000, and when product labels needed to be translated into more than 15 languages ​​for international orders.

Seeking to unify product information and give you a single source of truth for product data, Trespass partnered with Akeneo. By using Akeneo’s PXM solution, Trespass is able to reduce time to market and increase productivity by offering a dedicated platform for all product information while streamlining internal processes. The technology also enables the outdoor apparel retailer to centralize product information and quickly measure the quality and consistency of product data, while driving improvements in product information and online visual merchandising to deliver product experiences. attractive, consistent and personalized across all your sales channels and touch points. It will also enable the brand to deliver rich branded product experiences through its reseller partners, delivering consistent messaging and brand values ​​to its customers, even when shopping at 3rd party platforms

Kenneth Wiggins, Product Manager at Trespass, commented: “Instead of people working on islands, Akeno brought everyone together so they can now quickly and easily collaborate on one platform. I can already see big improvements in speed to market, both on the web and through our marketplaces; currently, it takes us 30-40 minutes to launch a product right now, but this is rapidly improving.”

“And through a collaborative approach and onboarding workshops, the Akeneo team has been able to help us get the most out of the solution in a short amount of time, as well as encourage adoption across all of our teams. We are only at the tip of the iceberg as far as how far we can take advantage of the solution,” he added.

James Barlow, UK&I Director at Akeneo, commented: “Trespass was founded on adventure, and wants to take its customers on a journey of brand discovery whenever and wherever they shop, whether on its own website or across its network. of distributors. By centralizing product data and having a single source of truthful product information, Trespass can ensure you deliver the immersive, brand-rich experiences that will drive sales and long-term loyalty, all while helping you operate more efficiently. ”.

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