CEO of Apple tim cook has shot down the idea of ​​iOS adopting RCS messaging, a format that would make it much easier for iPhone and Android users to send each other high-quality messages, videos, and photos within the Messages app on iOS.


During a panel at Kara Swisher’s Final code conference yesterdayCook was asked why iOS has not yet adopted support for the RCS standard and how Steve Jobs would feel about it (via the edge), despite repeated industry calls for the company to do so. “I don’t hear our users asking that we put a lot of energy into it right now,” Cook said in response to the question.

The lack of RCS support in iOS makes it difficult for iOS and Android users to communicate, in some cases forcing them to use third-party messaging platforms like WhatsApp or Telegram. The reporter who asked the question pressed Cook on his answer, saying that he and his mother find it difficult to send photos and videos to each other because she uses an Android device while they use an ‌iPhone‌. “Buy your mom an ‌iPhone‌,” Cook told the reporter who raised the situation.

Android has supported and led the industry in the adoption of RCS, while Apple has kept only iMessage and the SMS standard available on the ‌iPhone‌. Google recently started a public campaign in an attempt to convince Apple to adopt RCS, but Cook’s recent comments show that Apple is not likely to budge anytime soon.

as pointed out the edgeemails from Epic games against Apple The test revealed that Apple’s senior vice president of software engineering, Craig Federighi, said that bringing iMessage to Android and facilitating communication between the two platforms “would simply serve to eliminate [an] obstacle for families with ‌iPhone‌ to give their children Android phones”.

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