Sony PlayStation should buy Nintendo before someone else does

Can Mario still afford to go it alone? (photo: Nintendo)

A reader is convinced that a combination of Sony and Nintendo is the only way to compete with Microsoft and other tech giants like Google and Apple.

We all had a good laugh when Google admitted that it is shutting down their streaming service Stadiums, but to be honest it is news that worries me a lot. While they were messing around with that, they weren’t a threat to the games, but now that they’ve stopped, my concern is what they’re going to do next. Gaming is big enough business that it’s not being ignored now, due to a setback. No, they are going to do the obvious and much more destructive thing of buying companies that have managed to do what they couldn’t.

Google and Microsoft are two of the biggest companies in the world, so there’s really no limit to who they can buy from. Money is not an issue and I’m sure monopoly investigations won’t be either. If a company doesn’t want to be bought, things will slow down, but hostile takeovers are totally one thing, so it won’t hold them back for long.

When AmazonLuna’s service fails (if it’s not supposed to already have), they are likely to think the same way, just as they did when they bought Twitch. If Google does it first, they will only be more incentivized, which will probably also attract Apple, and who knows how many other companies. Games as we know them will be broken up and sold as commodities to companies that don’t know or care about the products they make, just don’t want their rivals to own them.

The trend is already under way, with Microsoft ready to make Call Of Duty an exclusive in the shortest amount of time, based on the half-truths and vague promises they have given to the various governments of the world.

Other publishers are sitting around waiting for their turn, with once-proud companies like EA, Ubisoft and Take-Two practically begging to buy, so their executives can add a few more zeros to their bank balance. (Ordinary workers will immediately be faced with the worry of layoffs that always accompany sales like this.)

Many have noticed that this kind of thing does not usually happen with Japanese companies and there is a misconception that it is impossible for a foreign company to buy a Japanese one. This is not true. There may be a little more red tape, but it happens all the time and there is no law against it. However, what usually happens with Japanese companies is that they tend to merge with others to avoid an unwanted acquisition. It’s not ideal, but it’s better than just being bought on impulse by some uncaring multinational.

That’s why so many Japanese companies have double-barreled names: Bandai Namco, Koei Tecmo, Spike Chunsoft, Sega Sammy, and even Square Enix. All were once individual companies before merging into one giant, to better compete with ever bigger rivals.

My headline has obviously revealed what I mean here, but I strongly believe that Sony Nintendo should be next. Whether they merge or Sony buys Nintendo (as happened with Sega Sammy, when one company was much bigger than the other) isn’t really important, what does matter is that they are two companies that are heavily involved and fully understand the games. , and it won’t just end up as the 49th largest subsidiary of Google or Apple.

Sony can’t compete with Microsoft in terms of money, we’ve already seen that, and that’s going to be a growing problem as streaming and Game Pass subscriptions start to dominate gaming. Nintendo has a lot more money than it’s letting on, but it’s painfully slow to adopt new technology and I’m afraid they’ll only realize how far behind they are when it’s too late.

There is very little crossover between the two companies in terms of technology or exclusive games, so I think they would complement each other very well. They could also adequately support the third-party scene in Japan and perhaps even end up buying other publishers, to keep them out of the hands of other tech rivals.

I would prefer all of these companies to remain separate and independent, but that time is up and instead we have to consider the least bad option for who owns whom. I strongly believe that Sony Nintendo, as a merged company, would be the best possible deterrent against non-game companies buying up the entire game industry.

By reader Fido

The reader feature does not necessarily represent the views of GameCentral or Metro.

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