Inflation! Apple hikes iPhone 14 Pro price to £1,099 as inflation hits UK customers, while US buyers only have to pay $999
- Apple’s latest iPhone will now cost £150 more compared to last year’s launch
- It comes as the pound falls to a 37-year low against the dollar at just $1.1403
- The iPhone 14 pro includes new texting features, but has failed to excite reviewers.
Apple’s latest iPhone will cost £150 more in the UK after inflation and the falling value of the pound pushed Apple to raise its prices.
The iPhone 14 pro, which will be available to order in the UK for the first time tomorrow, will go up to £1,099.
This is up £150 from last year’s iPhone 13 pro launch cost of £949.
Prices remain the same in the US, though, with the new phone costing £867 excluding VAT.
Other UK devices saw similar jumps, with the iPhone 14 – which is the less powerful version of the iPhone 14 pro – seeing an increase of £70.
The new iPhone 14 pro will retail in the UK for £1,099, which is a £150 jump from the year’s iPhone 13 pro launch.
Apple revealed that the new iPhone will allow users to send text messages using a ‘satellite emergency SOS’ when there is no signal
This comes as the dollar rose to a 37-year high against the pound, with sterling falling to just $1.1403 against the dollar in afternoon trading, its lowest level since 1985.
Inflation hit 10 percent in July, its highest level in 40 years, and could rise to 22 percent next year if gasoline prices don’t fall, further depressing wages for hard-hit consumers.
Ben Woods, analyst at CCS Insight said The Telegraph: ‘Although iPhone prices in the US remain stable, in markets such as the UK, Apple has been forced to increase prices in local currency due to the strength of the US dollar.’
Apple revealed that the new iPhone will allow users to send text messages using a ‘satellite emergency SOS’ when there is no signal.
Other updates include detecting when someone has been involved in a car accident and updating its range of watches with more features for elite athletes.
However, the launch of the new technology this year hasn’t generated much excitement compared to previous years, with Steve Job’s daughter Eve teasing the new iPhone 14.
Steve Jobs’ youngest daughter, Eve Jobs, 23, posted a meme on her Instagram account mocking the latest iPhone launch.
Eve Jobs is photographed taking a selfie in a bathroom mirror using her iPhone 13
In a social media post, the youngest daughter of the late Apple founder posted a meme following the announcement of the new phone.
Along with a photo of a middle-aged man shopping for the exact same shirt he was wearing, the Stanford graduate posted on her Instagram story: “Me upgrading from iPhone13 to iPhone14 after today’s announcement from Apple.”
Another commenter wrote: ‘Did Apple release the same phone with only marginal improvements again?’
‘It’s not the same as it still costs you more money,’ another explained.