Rising Internet Penetration Is Driving The Growth Of The

LONDON, September 8, 2022 (GLOBE NEWSWIRE) — According to Business Research Company’s research report on the digital marketing software market, the growth of Internet penetration is driving the growth of the digital marketing software market. Internet penetration is increasing with the growing use of smartphones and the growing influence of social networking sites. The growing presence of social media and social advertising and the increasing reliance on the Internet and broadband connection are responsible for driving the growth of the digital marketing software market. Companies are using the growth in Internet penetration for digital marketing strategies to analyze consumer behavior and preferences in real time and market themselves. This will create a significant demand for digital marketing software as this software solution is the best tool for targeting online audiences.

For example, according to DataReportal statistics, the Internet penetration rate in the US was around 92.0% in 2022, which increased by 2.8%, reaching 8.4 million Internet users between 2021 and 2022. Similarly, the Internet penetration rate in the United Kingdom was around 98.0% in 2022, which increased by 0.4% reaching 300 thousand Internet users between 2021 and 2022.

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Global market size for digital marketing software is expected to grow from $56.77 billion in 2021 to $67.53 billion in 2022 at a compound annual growth rate (CAGR) of 18.95%. The global market demand for digital marketing software is expected to grow at $141.84 billion in 2026 at a compound annual growth rate (CAGR) of 20.38%.

Technological advancement is gaining popularity in the digital marketing software industrial trends. Technological advancement includes the use of artificial intelligence (AI) tools in digital marketing software that redefines customer-facing services for digital marketers by improving productivity and optimizing user experience. Leveraging AI to improve the customer experience can deliver four significant advancements, such as chatbots, predictive and targeted content, content production, and image recognition capabilities. Each of these can improve digital marketing while delivering more focused and relevant content to target users. For example, in September 2020, Mailchimp, a US-based all-in-one marketing platform, launched a suite of AI-powered solutions that help customers design their graphic assets and write better subject lines. of e-mail. It also helps companies determine the best course of action to take. It also offers personalized product recommendations for shoppers and forecasting tools for behavioral targeting and other features.

Major players in the digital marketing software market are Adobe Inc, Hubspot Inc., International Business Machines Corporation, Marketo Inc., Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., Act-On Software, SAS Institute Inc, SAP SE, Hewlett Packard Enterprise Company, Google LLC, Teradata Corporation, Infor Inc. and Criteo SA.

The global market for digital marketing software analysis is segmented by solution in CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management, others; for services in professional services, managed services; by cloud deployment, on premises; by size of organization in large companies, small and medium-sized enterprises (SMEs); by industry in BFSI, Transportation & Logistics, Consumer Goods & Retail, Education, Healthcare, Manufacturing, Media & Entertainment, Telecom & IT, Travel & Hospitality, Other.

North America was the largest region in the digital marketing software market in 2021. Pacific Asia is expected to be fastest growing region in the forecast period. Regions covered in global digital marketing software market information are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

Global Digital Marketing Software Market Report 2022: Market Size, Trends and Global Forecast 2022-2026 is one of a series of new reports from business research company which provide overviews of the digital marketing software market, analyze the digital marketing software market and forecast the size and growth of the market for the entire market, regions and segments of the digital marketing software market, software market trends marketing software, digital marketing software market drivers, digital marketing software market restraints, Revenue, profiles, and market shares of leading competitors in the digital marketing software market in 1000+ industry reports , covering more than 2,500 market segments and 60 geographies.

The report also offers an in-depth analysis of the impact of COVID-19 on the market. The Digital Marketing Software Market Size report is based on 150,000 data sets, extensive secondary research, and exclusive insights from interviews with industry leaders. A highly experienced and knowledgeable team of analysts and modelers provide market analysis and forecasts. The reports identify the top countries and segments for opportunities and strategies based on market trends and the approaches of major competitors.

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