Jeep unveils the first three EVs coming to market, starting in 2023 • TechCrunch

Jeep on Wednesday revealed the first steps in a plan to reshape its portfolio, beginning with the launch of two electric vehicles in North America by 2025 and one in Europe next year.

The Jeep Recon and Wagoneer S will be the first all-electric Jeeps for the U.S. market when they go into production in 2024. Two more will be announced later as the automaker moves forward with electrifying its lineup.

The 80-year-old Detroit rugged brand, which aspires to become the world leader in electrified SUVs, plans for EVs to make up half of its sales in North America, and all of its sales in Europe, by 2030.

Until now, the brand had focused on creating plug-in hybrid versions of its popular Jeep models, planning to offer an electrified version for each of its models by 2025. The Jeep Wrangler 4xe it is the best-selling plug-in hybrid in both North America and Europe. The Grand Cherokee 4xe will go on sale in the US later this year.

Leveraging the global scale of Jeep’s parent company is crucial to the brand’s electrification, said Jeep CEO Christian Meunier. Amsterdam-based Stellantis has invested more than $35 billion in battery, software and technology development through 2025, and expects to launch more than 75 new electric battery models, including 25 nameplates in North America, by 2030.

“Stellantis gives us that scale to capitalize on the engineering, design, software and power resources we need to accelerate electrification and keep Jeep DNA intact,” said Meunier.

Here’s a sneak peek of what’s to come:

reconnaissance jeep

All-electric Jeep Recon

The Jeep Recon will be rugged and efficient enough to traverse the 22-mile off-road Rubicon Trail located on the outskirts of Lake Tahoe, with enough battery life to drive back to town and recharge, according to the company.

The EV will come with traditional Jeep features, including the brand’s Selec-Terrain traction management system, e-locker axle technology, underbody protection, tow hooks and off-road tires. Its one-touch power roof and removable doors expose the EV to the elements, while the latest generation of Jeep’s Uconnect infotainment system provides detailed guidance for off-road trails.

Both the Recon and Wagoneer S open for customer orders early next year. They will be built on STLA Large, the automaker’s full-size EV platform. Although the SUVs are aimed at different customers, they share several common elements, according to Meunier.

“The basics are pretty common,” he said. “The platform is the same, the battery packs are the same, but then the suspension, the top hat and all the capabilities are going to be quite different.”

Jeep Wagoneer S

Jeep-4xe-event-Wagoneer S

All-electric Wagoneer S

The all-electric Wagoneer, codenamed Wagoneer S, will produce nearly 600 horsepower and travel approximately 400 miles on a fully charged battery. The performance-oriented SUV will accelerate from 0 to 60 mph in 3.5 seconds.

It’s designed to appeal to a different customer than the Jeep Recon.

“One is really an adventure machine, and the other is more of a reimagining of the modern American icon: high performance, very fast, and very premium,” Meunier said.

jeep avenger


All-electric Jeep Avenger

The Wagoneer S and Recon won’t be Jeep’s first battery electric models worldwide. That distinction goes to the Jeep Avenger, which will arrive in European dealerships early next year.

The Jeep Avenger will be smaller than the Jeep Renegade, the brand’s smallest American model, and it won’t come to the United States.

“There is no real potential market in North America” for SUVs of that size, according to Meunier.

Jeep said the Avenger, to be built in Tychy, Poland, will boast about 250 miles of range, as well as “impressive ground clearance, breakover and approach angles for its segment.”

The Avenger will debut at the Paris Motor Show in October. Meanwhile, the European market has shown an appetite for electric Jeeps.

In addition to the Wrangler 4xe, Jeep also sells plug-in hybrid versions of its smaller Renegade and Compass SUVs. Half of the brand’s European sales are derived from its 4xe line.


Jeep did not detail its plans for the Chinese market, but Meunier said electric vehicles will eventually make their way to the local market.

“The strategy in China is changing a little bit, but that’s the goal,” he said.

Stellantis said in July that it planned to pull out of a long-running joint venture with China Guangzhou Automobile (GAC).

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