Superdrug has become the latest retailer to increase its reach by launching its own third-party marketplace, with the Superdrug Marketplace live on the main Superdrug website.
Based on the Mirakl platform, the marketplace offers a range of new products to UK shoppers, with an emphasis on some hot trends, including homegrown produce and women-founded companies, alongside new sustainable and inclusive brands.
Brands set to launch include cruelty-free and ethical skincare line Up Circle, UK brand Nature Spell, women’s razor brand FFS Beauty and beauty lover favorite Jecca Blac .
Third-party market products will be located alongside Superdrug products in superdrugs.com and it will be identifiable with a logo and a banner of the market.
Matt Walburn, director of marketing and ecommerce, says of the launch: “Marketplace is the next exciting step in our digital transformation program. Our intention is twofold; promote diversity by supporting entrepreneurs and small businesses within the industry and dramatically increase our range on Superdrug.com; expanding and strengthening our accessible offer of beauty and health to our clients”.
The Marketplace platform was implemented by KPS, which integrated Mirakl’s Marketplace into Superdrug’s existing SAP commerce e-commerce platform. The team was challenged to deliver the project in a very short period of time to ensure go-live was achieved before the trading peak.
Sophie Marchessou, Executive Vice President Customer Success B2C, Mirakl, says: “Our technology has helped Superdrug bring more than 300 carefully selected partner brands to its market in time for launch. This initial growth will fuel a broader and highly curated product offering, allowing Superdrug to efficiently respond to its customers’ needs and go further.”
In conjunction with the market launch, Superdrug is also rolling out its Superdrug Presents pop-up experience, which will span three days in February 2023. Dubbed the “ultimate health and beauty playground” by the company, the live event will will perform. at The Truman Brewery, London, and will offer customers interactive master classes, the chance to meet their favorite celebrities and influencers, as well as learn more about their favorite brands and enjoy free treatments at Superdrug’s Beauty Studio.
The showcase will take place from Friday, February 24 to Sunday, February 26, 2023 and tickets goes on sale from today. Priced at £30 for Health & Beautycard members and £40 for non-Health & Beautycard members, the cost includes event entry, Masterclass tickets and the coveted goodie bag worth at minus £150.
Familiar names like L’Oreal and Unilever will be featured with some of their heroic beauty brands, and new Superdrug brands like 3ina will also be on display. Industry experts will also join the lineup, offering master classes and expert workshops to attendees throughout the 3 days of the event. In line with Superdrug’s health and beauty offering, guests will also be able to see the latest from health brands such as Nurofen, as well as the brands’ own health experts. Superdrug will continue to reveal more brands and lineups for each day of the event in the coming weeks and months via its social channels.
Simon Comins, Commercial Director of Superdrug comments: “We are delighted that Superdrug Presents has returned in 2023. The event was very well received when we launched it in 2019 and to be able to bring it back bigger, better and in person for 2023 is very exciting for us and the participating brands. We hope Superdrug Present 2023 will break all previous records with more brands, more experiences, more masterclasses and more attendees. We want to make sure Superdrug Presents is a space for visitors to fully immerse themselves in their favorite brands, as well as enjoying unique Superdrug experiences.”
Superdrug Presents started in 2019, with an attendance of 3,000 visitors. In 2021 the event took place virtually due to the pandemic. The 2023 event will be bigger and better than ever.