Singles Day set to be biggest retail event of 2022

It’s not too early to learn lessons and start preparing for next year, says nShift

LONDON, October 20, 2022 /PRNewswire/ — ‘Singles’ Day’ may not have the high profile of Black Friday or Cyber ​​Monday. But it looks set to become the biggest online shopping day of the year. nShift, the global leader in package delivery management software, is calling on retailers to be ready and deliver a competitive customer experience.

Singles Day began in 1993 and celebrates people who are not in a romantic relationship. It takes place on November 11, or 11/11; the day when a series of individual digits come together. Even though it is rarely talked about outside of Porcelain Y Southeast Asiais the world’s largest shopping event, with sales exceeding $139 billion. In the last 12 years, sales on Singles’ Day have grown by more than 1,000%.1 The day triggers a flurry of traffic to online retailers and web stores around the world and businesses around the world need to be prepared.

With billions of packages expected to travel to and through Porcelain In the run up to November 11, shoppers will be eager to stay up-to-date on their order status. Four in five (78%) online shoppers say they will switch brands if they don’t receive regular updates on the status of their delivery.two

Sean Sherwin-Smith, Product Manager, Aftermarket at nShift, said: “This busy time of year includes Singles’ Day, Black Friday, Cyber ​​Monday, and the start of the holiday shopping season. Many retailers have realized that they need to strengthen the post-purchase customer experience to remain competitive. It’s not too early for companies to start thinking about how to improve their experience and performance this time next year..”

nShift Track will be available in early 2023. It is a comprehensive solution that will enable retailers and e-commerce companies to better communicate with their customers.


  • Allow consumers to track their orders and receive regular updates immersed in the retailer’s brand.
  • Create sales growth in new channels, where the customer is more engaged with the brand and products.
  • Provide regular updates throughout the delivery, from order confirmation to reimbursement
  • Reduce “where’s my order” (WISMO) support calls by up to 60%
  • Build customer loyalty through consistent relevant communication and enable retailers to extend the brand journey far beyond the simple cycle of buy, receive and repeat.

Sean Sherwin Smith keep going: “If the buyer has a great experience, they will come back for more. Retailers must recognize that the post-purchase customer experience does not end when the consumer presses the “buy” button.

Providing regular and relevant brand communications on order status helps build customer and retailer loyalty. Not only does it reduce support calls and create brilliant remarketing opportunities to consumers, it also allows the retailer to elevate their values, creating a much greater sentiment at the time that customers are more engaged with the brand.

nShift is offering a number of early bird discounts to people who sign up for nShift Track by Cyber ​​Monday, November 28. For more information, visit the nShift website

About nShift

nShift is the world’s leading provider of cloud delivery management solutions, enabling the frictionless shipping and returns of nearly a billion shipments in 190 countries a year. nShift software is used globally by e-commerce, retail, manufacturing and 3PL companies. The company is headquartered in London Y Oslo. It has more than 500 employees in all the offices of Sweden, Finland, Norway, Denmark, United Kingdom, Poland, The Netherlands, Belgium Y Romania.

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