A year after its acquisition of Feelunique, Sephora announced its official arrival in the UK, bringing its exclusive prestige beauty experience and carefully curated assortment to British consumers from October 17.the2022.
The 17the October 2022, the Feelunique website, which Sephora acquired a year ago, will become Sephora.co.uk, complete with the brand’s iconic black and white stripes. The fully immersive website, coupled with the coveted Sephora app, will offer UK consumers an inspiring gateway to discover Sephora’s unique selection of prestige products, from makeup to fragrance, skincare, haircare and wellness.
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True to its global mission, Sephora.co.uk will be at the forefront of beauty trends, showcasing a stellar line-up of brands that are exclusive to Sephora UK, including Tarte Cosmetics, ILIA, Makeup by Mario, ONE/SIZE by Patrick Starrr , Gwen Stefani’s GXVE, Skinfix, Vegamour and Sephora’s Sephora Collection. Alongside this coveted collection will be a wide variety of premium beauty brands including Pat McGrath Labs, Fenty Beauty, Gisou, Rose Inc, JVN, Glow Recipe and many more. Sephora’s iconic holiday assortment and advent calendars will also be available on the website at launch.
The online launch will be followed by the opening of a Sephora store in London in spring 2023, allowing consumers to benefit from all the physical and digital services, in-store beauty experience and experiences that millions of customers from Sephora are loved around the world.
“At Sephora, we innovate every day to build the most beloved beauty community. We are delighted to bring Sephora to the UK, responding to strong British demand for our exclusive prestige beauty experience. UK customers will be encouraged to explore and discover the best versions of themselves as we support them on their beauty journey with a fantastic selection of time-tested classics and new independent brands
“We will offer British consumers a pioneering selection of beauty that is best in class for its innovation, diversity and inclusion. The UK is home to a dynamic beauty and wellness market that Sephora will seek to surprise and delight through our signature knowledge and creativity. Our passionate team can’t wait to serve and inspire UK customers under the Sephora brand.” Chris de Lapuente, President and CEO of Sephora
SEPHORA has also announced that to celebrate its arrival in the UK, it will host a one-of-a-kind prestige beauty event in London on October 20.the at One Marylebone. The immersive live event will allow UK visitors and beauty fans to get a full preview of the Sephora universe, exploring with our teams the newest and most popular prestige beauty products, brands and trends through a fun and inclusive journey of discovery. The event will feature a brand fair, masterclasses, beauty talks, surprise guests and more. Tickets for this coveted event will be available from October 11yes