Home Retail SA retail brands reveal plans for Black Friday 2022

SA retail brands reveal plans for Black Friday 2022

by Ozva Admin

Introduced locally by Takealot in 2012, Black Friday has become one of the biggest events on the South African retail calendar, kicking off the festive retail season.

An attractive feature of the historic shopping event, which originated in the US, is that it is meant to offer deep discounts on expensive items, but South African shoppers have also used the promotional event to stock up on essential groceries and household items. home.

That is expected to be particularly the case this year, as cash-strapped consumers need their rands to stretch further as the cost of living rises. Massmart and Pick n Pay noted the importance of value this year and a broader focus on essential products.

During the Covid-19 pandemic, retailers and brands extended Black Friday throughout November to avoid crowding in stores and ease pressure on already strained supply chains. This year is more of a mixed bag, with some, like Game, scrapping ‘Black November’ and others, like Pick n Pay, LG and Makro extending their promotions by a few weeks.

The impact of Black Friday on sales figures is significant, with Pick n Pay revealing it to be the retailer’s biggest trading day, with R800 million generated in sales on Black Friday alone last year. Meanwhile, Takealot expects to ship millions of cartons of orders to shoppers this November.

In the FMCG space, NielsenIQ expects Black Friday sales to dwarf spending over the traditional Christmas period, noting with concern that certain brands are now so reliant on Black Friday sales to achieve their goals that if they stopped the promotion would have a significant negative impact on its annual performance.

Retailers have worked to prepare their systems for the inevitable increase in online shopper traffic and sales volumes, and months of technology upgrades to boost e-commerce capabilities are likely to be tested this week.

Shoprite Group said it expects a year “without crashing carts, apps or e-commerce platforms” as it focuses on regularly optimizing processes to ensure its IT systems can handle the surge in shopper numbers during large campaigns.

While the growing load disconnect crisis is expected to eat away at Black Friday sales this year, stores and malls with backup power supplies have a competitive advantage. Larger retail groups like Shoprite take advantage of alternative energy solutions, including diesel generators, solar power sources, and UPS equipment to keep cash registers running during power outages.

Here are some of the plans that retailers have announced for Black Friday weekend (and beyond) this year.

Drink a lot

Takealot anticipates record order volumes once again this year and is offering “up to 50% off thousands of deals.”

The e-commerce giant’s five-day Blue Dot Sale kicks off one minute after midnight on Black Friday (November 25), with new deals added daily through the weekend as well as Cyber ​​Monday (November 28). November) and Takealot Tuesday (November 29). ).

Takealot said savings can be found on everyday essentials, as well as products shoppers have wanted for months: TVs, fridges, washing machines, laptops, fragrances, toys and technology.

Takealot is once again giving eager shoppers early access to Black Friday deals, with select Blue Dot Sale early access deals launching daily from November 21-24.

Over the weekend, Takealot will add new deals, and on Cyber ​​Monday, South Africans can expect additional deals on technology, appliances and a special emphasis on cargo coverage solutions.
Takealot Tuesday will shine a light on local businesses trading on the Takealot Marketplace platform, and will also include discounts on exclusive Takealot brands.

Macro

Throughout November, Makro has been offering three weeks of weekly promotions in the lead up to its Explosive Black5Day sale, which runs between November 23-27. The retailer promises “great deals” not only in its popular appliance department, but also on fresh produce and butchers, pantries, general merchandise and liquor.

Makro is already running offers similar to Black5Day on its website, as well as the recently launched Makro Shopping app for its customers who prefer to shop online. Buyers should keep an eye out for a “secret coupon” for an additional discount at checkout.

Play

Game, often the most Googled retailer for Black Friday each year, will open most of its 108 stores across the country from midnight to 8:00 p.m. on Friday, November 25, giving shoppers more time to buy deals.

Game promises a variety of products available at “deeply discounted prices” across all categories, but shoppers can expect great deals on electronics, appliances, housewares, DIY and the outdoors this year.

The retailer is also offering its largest online assortment for Black Friday, with free delivery on all online orders over R450 placed between 00:01 and 23:59 on Friday, November 25.

Game said shoppers are guaranteed the best price on the market on any item purchased this year, as the retailer’s Price Beat Promise is valid on all Black Friday deals, in-store and online.

builders

Hardware and DIY retailer Builders will launch its Black Friday promotion on November 21, offering over 150 Black Friday deals with discounts of up to 50%. As with all Massmart retailers this year, a delivery time of two to five days is promised.

choose and pay

This year, Pick n Pay will be offering Black Friday deals in-store and across its various online platforms. Building on last year’s success, the retailer has also returned to offering early Black Friday specials in the lead up to its popular Black Friday weekend.

Pick n Pay promises “massive deals” on everyday grocery staples like cleaning supplies, diapers and toilet paper, as well as fresh produce and more indulgent items like treats and snacks. There will also be personalized offers for those who are ahead of Christmas shopping.

Both supermarket brands (Pick n Pay and Pick n Pay QualiSave) will focus on everyday grocery essentials, while QualiSave stores will have a greater focus on multiple and blended staple offerings.

Most of the Black Friday deals will be Smart Price, and customers will need to swipe their Smart Shopper loyalty card to unlock them.

Customers will be able to shop all Black Friday deals online and delivery slots have been increased significantly for convenient delivery times. For the first time, customers can get nationwide delivery on all large-scale purchases, like appliances, at the Pick n Pay Home online store that launched this month.

Through Pick n Pay’s main online store (www.pnp.co.za), customers can shop for unlimited Black Friday grocery deals with next-day or even same-day delivery slots in select areas if the orders are placed before 2 pm

Shoprite and Checkers

According to Shoprite Group, customers can expect Black Friday deals at Shoprite, Checkers, Checkers Hyper, Checkers Foods and LiquorShop stores nationwide with up to 50% off everyday essentials, groceries and more.

The company guarantees that this will be the “biggest Black Friday in its history” with plenty of inventory, extended shopping hours and additional employees on hand to ensure a seamless shopping experience.

Checkers was the first retailer to launch Black Friday in South Africa in 2014 and will continue to build on the legacy by offering deep discounts of up to 50% this Black Friday. Customers can expect deals on groceries, toys, top appliance brands, technology, wine and more, both in-store and online.

de-chemistry

Dis-Chem’s Black Friday campaign will run for eight full days, from Sunday, November 20, to Sunday, November 27, with discounts and special offers available to customers both in-store and online. There will also be select exclusive online deals available throughout the Black Friday weekend.

The retail pharmacy will offer discounts on a broader range of items this year, including household essentials, health and nutrition, appliances, fragrances, makeup and personal care, and specialty items such as wheelchairs, canes, walkers, blood pressure monitors blood pressure, first aid kits and glucose test strips.

A wide range of skincare products are on offer from brands like Bioderma, Vichy, La Roche Posay, Uriage Eau Thermale and Cerave, and there are deals on baby products like nappies and wipes.

Sales will be limited to six products per offer, per purchase.

Wellness Warehouse

Wellness Warehouse is offering customers up to 60% savings on organic, natural health and lifestyle products over Black Friday weekend.

The retailer is also using the popularity of the shopping event to contribute to reforestation in sub-Saharan Africa and will plant 400 trees through Greenpop for the occasion.

Wellness Warehouse online shoppers can help Greenpop plant even more trees by selecting the Greenpop donation option at checkout.

adidas

Adidas will offer online and offline deals on styles across all departments, including men’s, women’s and children’s, leading up to Black Friday and beyond.

From November 21 to 25, customers can get up to 50% off at adidas.co.za, and from November 21 to 25, Adidas will offer up to 40% off at its stores nationwide. Between November 17 and December 4, there will be a discount of up to 50% at Adidas factory outlet stores.

Offers will be offered on sneakers, accessories, sportswear and sportswear.

LG

LG’s Life’s Good Celebration Black November sale covers the entire month. From November 1 to November 30, LG will offer deals on select OLED, QNED, NanoCell and UHD TV models. A selection of the brand’s high-end soundbars, HiFi and home theater sound systems will also be available to complete your home theater setup with immersive audio.

xiaomi

Consumer electronics brand Xiaomi is offering discounts on select devices for Black Friday, with the deals running until December 31, 2022.

Customers can get up to R1,000 off select smartphones from Xiaomi retail partners including Ackermans, Dunns, Edgars, Game, Hi-Fi Corp, Incredible, Jet, Makro, Mr Price, Pep, Shoprite, TFG stores, Truworths and Woolworths.

Deals will be offered on the new Redmi A1, Redmi Note 11 series devices, Xiaomi 12 series, Redmi 10A, Redmi 10C and Redmi 10 2022.

This list will be updated as more plans are announced.

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