Home Retail Roberto Cavalli Brand Expands Retail Network – WWD

Roberto Cavalli Brand Expands Retail Network – WWD

by Ozva Admin

MILAN — “We have been working hard behind the scenes for two years, but now we are reaping the results, they are evident and people talk about the Robert Cavalli mark again.”

In an interview to discuss Cavalli’s retail expansion, Ennio Fontana, the fashion brand’s general manager, was pleased, noting growing sales, a larger number of wholesale accounts and strong sales.

The company inaugurates four new Robert Cavalli boutiques in Europe and Asia and, in the US, a Wynn Las Vegas store is set to open in the first quarter of 2023. A unit in Houston is also in the works, Fontana said. These follow the opening of a store in miami in February at Bal Harbor Shops.

A 3,780-square-foot directly-operated boutique will open in Rome next month, centrally located on Via del Babuino, which will also carry the increasingly important home collection, as well as ready-to-wear. The first room is reminiscent of a lobby, through a long corridor-gallery that houses the haute couture collections.

creative consultant fausto puglisi unveiled his haute couture designs for the brand during the Cannes Film Festival in May. Fontana said the brand’s additional visibility comes from the large number of celebrities from Jennifer Lopez and Dua Lipa to Lady Gaga and Gwen Stefani, who wear the designs of Puglisi, who joined the house in fall 2020. “Fausto has breathed new life into the brand and a new appeal,” enthused Fontana.

A central hall is adorned with a historic skylight and the Rome venue also has a VIP lounge.

Another directly operated store has just opened in Monte Carlo on the first floor of the historic Le Métropole shopping center, which covers 648 square feet and has windows on three sides of the building.

There are 12 directly operated Cavalli stores.

Two franchise boutiques were opened in Vienna and Kuala Lumpur, in addition to the existing six.

In the Austrian city, the store covers 1,026 square feet with a huge window spanning two stories.

In the center of the Bukit Bintang district, the heart of luxury shopping in Kuala Lumpur, the Roberto Cavalli boutique is spread over an area of ​​1,533 square feet and features a large semi-circular window display with two green onyx window panes rear.

Fontana explained that the stores reflect Puglisi’s vision, but this “is expressed in specific and unique projects depending on the city.” Elements such as travertine marble, green onyx and satin brass are combined with furniture and rugs from Roberto Cavalli Home Interiors, made to measure and characterized by the brand’s characteristic animal prints.

Interior of Roberto Cavalli’s Montecarlo boutique.

All stores also carry the Cavalli Parfum and Cavalli eyewear collections, the latter under a new five-year license signed with De Rigo filed last month for the design, production and global distribution of Robert Cavalli and Just Cavalli glasses collections for reverence in 2023.

The brand’s previous eyewear license agreement with Marcolin expired in 2020.

A Cavalli Café will soon open in the brand’s flagship store on Via Montenapoleone in Milan, followed by one in Saint-Tropez. Six more are in the works.

Fontana also highlighted the potential of Roberto Cavalli’s internal digital platform. This replaces a previous deal with Farfetch Black & White and will launch in June. Before that, Just Cavalli’s first in-house online site will launch in February.

As reported, in September the company formed a strategic partnership with Genny’s owner, Swinger International, for the production and wholesale distribution of the only horse sister line, which was managed under license until 2011 by Staff International, the production arm of the OTB Group.

Roberto Cavalli will also be available on Tmall soon, Fontana said.

The executive added that a new footwear license has been signed with footwear specialist Zengarini.

These are all steps that reflect the drive for the brand and the commitment of its owner, Dubai-based Hussain Sajwani, who acquired the brand through his private investment company Vision Investments in 2019.

Revenue is expected to total around €84 million in 2022, up from €57 million in 2021 and €45 million in 2020.

Fontana said he expects sales to reach 120 million euros in 2023.

American and Middle Eastern consumers are strong customer groups for the brand, in addition to Italians, but Fontana said the brand is expanding its reach and becoming more visible in countries such as Germany, Austria and Spain, among others.

Tourist cities are doing very well. Sales in Saint-Tropez grew by 70 percent, Cannes by 40 percent and El Corte Inglés by 60 percent in Puerto Banus. So much so that Fontana announced that next year it will open a new store in the Spanish coastal town. “Our fun, party and evening dresses are well suited to these venues,” he said.

Further support comes from Sajwani, whose Damac real estate development company is planning a 70-story residential building located in Dubai Marina, overlooking Palm Jumeirah, called Cavalli Tower and to be furnished with items from the Robert Cavalli home division. Fontana said another tower is planned in Dubai, as well as one in Miami.

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