The Israeli startup enables SaaS companies to quickly analyze large amounts of complex business data to continually test and adjust their go-to-market strategies.
Israeli revenue analytics firm Sightfull has announced that it has raised $18 million in a Series A funding round led by Dell Technologies Capital with participation from Norwest Venture Partners and Tiger Global. Combined with the seed round investment raised in late 2020, the company has raised $24 million to date. Fourteen angel investors participated in the Seed round, including several entrepreneurs and CEOs from the Israeli hi-tech industry, such as Assaf Rappaport, CEO of Wiz, Eynat Guez, CEO of Papaya Global, Dan Adika, CEO of WalkMe, and Tomer Weingarten. , CEO of SentinelOne.
Sightfull enables SaaS companies to rapidly analyze large amounts of complex business data to continuously test and adjust their go-to-market strategies. The product alerts company management in real time to signs of problems in the company’s strategy, allowing them to correct their business moves as quickly as possible.
Sightfull was founded in late 2020 by Noam Liran, CEO of the company, and Alex Litvak, Chief Technology Officer (CTO). The company employs 20 people in Tel Aviv and a number of additional employees in its San Francisco offices, and after raising capital, the company intends to double its number of employees within a year. In addition, the company plans to accelerate its product development to meet growing market demand, expand its marketing and sales efforts, and open another office on the East Coast.
“The market has changed and companies that once aimed at growth ‘at all costs’ must change their strategy and learn how to grow effectively. It is impossible to make this strategic change without being able to understand the changes in the revenue stream in real time,” said Noam Liran, CEO of the company. “If at the beginning of the year few of our clients closely measured their efficiency and profitability, in recent months the situation has changed radically.
“Many organizations have only a vague idea of whether their go-to-market strategy is really working,” said Yair Snir, CEO of Dell Technologies Capital. “Sightfull unifies business intelligence and revenue intelligence, providing insights into go-to-market strategies that anyone can understand.”
Noam Liran began his professional career in the technology unit of the IDF Intelligence Corps. After completing his military service, he joined the Adallom company as the first employee, where he participated in the formation of the development team and the leadership of the company’s main clients. After Microsoft acquired Adallom for $320 million, Liran was chosen to manage the Adallom development group at Microsoft. Liran was subsequently appointed CTO of Microsoft’s R&D center in Israel, one of three strategic Microsoft R&D centers in the world. Noam Liran and Alex Litvak have known each other for more than 15 years from their joint intelligence service.
First published: 16:33, 09.13.22