West Elm and Office Furniture Startup Branch Announce New Retail Partnership

New partnership will offer Branch assortment exclusively to West Elm customers as part of West Elm’s expanded business-to-business offering

BROOKLYN, New York, September 13, 2022–(COMMERCIAL WIRE)–Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s first digital, design-driven, sustainable home goods retailer, today announced a new partnership with premium office furniture start-up, Sucursal. The partnership, which is Branch’s first with a major retailer, will provide West Elm residential and commercial customers with access to a select variety of high-quality, ergonomic office furniture designed to meet the needs of both home-based workers as well as small and medium-sized companies. size companies. Customers will also be able to take advantage of Branch and West Elm design, delivery and installation services that make it easy, fast and affordable for any individual or team to design and execute a comfortable and inspiring workspace that is built to last, Adaptable and sustainable office furniture.

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Branch desk for six with West Elm accessories. (Photo: Business Wire)

Since 2015, West Elm has been committed to bringing its residential design expertise to the modern office to support the changing preferences of people at work. In addition to accommodating various office design aesthetics, the scope of spaces West Elm office furniture can address continues to evolve and expand as part of the brand’s new Business to Business offering. Partnership with Branch, the fastest growing office furniture company in the US, adds new ergonomic office chairs, desks and bench solutions, lounge and conference room furniture, and storage accessories to the assortment of West Elm office furniture. Customers can access these new offerings through West Elm’s Business to Business site, which features design tools to help customers visualize the items in their space. Trade customers using West Elm’s Business to Business site can also enroll in Williams-Sonoma, Inc.’s Trade program, which provides eligible customers with members-only trade benefits and discounts.

“With our new West Elm Business to Business offering, commercial customers now have a simple and supported way to shop online for complete professional floor-to-ceiling solutions for offices and all types of businesses,” says Cheryl Carpenter, vice president of West Elm. . Business. “Branch caught our eye because we loved their designs, which are combined with value-based pricing and contract-grade quality. By including Branch in our West Elm Business offering, we are able to provide our business customers with great options at affordable prices and fast delivery times.”

“We are pleased to partner with West Elm to expand Branch’s reach with corporate clients,” says Greg Hayes, CEO and co-founder of Branch. “Beyond our enthusiasm to work with one of the furniture industry’s iconic brands, there are parallels in our approach to product quality, aesthetics and sustainability that made this partnership an obvious match. Branch Furnished Offices and West Elm will have a unique feel, creating a welcoming environment for employees when they return to the workplace.”

For more information on the West Elm and Branch partnership, visit: westelm.com/pages/case-studies/branch-furniture-office-tour

For more information on West Elm Business to Business, visit: westelm.com/pages/business/


Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style and purpose. We create original, modern and affordable home décor, curating a global selection of local, ethically sourced and Fair Trade Certified™ products available online and in over 100 stores worldwide. We are part of Williams-Sonoma, Inc. (NYSE:WSM), the world’s largest digitally-first, design-driven, sustainable home products retailer, and we participate in The Key Rewards, a free loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.


Launched in 2019, Branch makes decorating beautiful, ergonomic office spaces easy and affordable for remote workers and hybrid teams. Along with a curated line of thoughtful essentials, Branch provides a comprehensive service to business customers so they can design their dream office, shop for furniture, and handle delivery and assembly all in one place. Branch’s top-rated products are designed for everyday use, built to withstand years of hard work, and cost half as much as premium furniture of comparable quality. For more information about Branch, visit branchfurniture.com.

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torin rittemberg
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