Walmart’s ‘Be Your Own Model’ Virtual Try-On Eyes ‘Generation Selfie’ – Sourcing Journal

walmart is expanding its virtual try-in capabilities with a new online fitting experience called “Be Your Own Role Model.”

Building on the initial “Choose my model” Launched in March, Be Your Own Model offers customers a way to use their own photo to better visualize how a garment will look on them.

Earlier this year, the retail giant introduced a Choose My Model feature, which allows customers to view dozens of models between 5’2″ and 6’0″ tall who can display clothes from sizes XS to XXXL. From there, the shopper can determine the model that best represents their height, body shape, and skin tone to understand how any given garment will look on them.

But now, when consumers see an item they’re interested in, they can click the “Try It On” button and select to view the garment on a model or on themselves.

In a blog post, Denise Incandela, executive vice president of apparel and private label, walmart USA, said that Choose My Model received an “excellent response from customers”, which led to the development and launch of Be Your Own Model.

Consumers accessing Be Your Own Model hold their mobile device at waist height, stand back so their body is visible, and stand still before taking the photo. After the photo is taken, the app prompts the shopper to enter their height before processing the final image.

Once an image is saved, customers will be able to see themselves as the model every time they use the virtual test experience.

“Our technology achieves this key differentiator with algorithms and intricate machine learning models, techniques originally used in the development of high-precision topographic maps, to show how an item of clothing will look on someone,” said Incandela. “Other experiences typically place a photo of an item on top of another image, making it look computer generated. With Be Your Own Model, a client sees an ultra-realistic simulation with shadows, fabric drapes, and clothing falling onto her figure in seconds.”

The technology captures all SKU variations of an item to show how they appear uniquely on each individual. For example, a single shirt can be displayed in six different colors, seven different sizes, and two sleeve lengths.

The feature is now available on more than 270,000 items in Walmart’s portfolio of exclusive and private brands, including free assemblyScoop, Sofia Jeans and Sofia Active by Sofia Vergara, Love & Sports, Eloquii Elements, Time & Tru, Athletic Works, Terra & Sky, No Boundaries, Avia and The Pioneer Woman.

Some products from Champion, Levi’s and Hanes, and even some items on Walmart Marketplace, are also part of the new experience. Walmart expects to add additional brands in the future.

from walmart fit technology The expansion is driven by zeekit, the virtual try-on platform the retailer acquired in 2021. Zeekit uses real-time image processing to map a person’s image into thousands of segments. Clothes are processed in a similar way and the equivalent points of the two are mapped in a final simulation.

After the acquisition, Incandela said Zeekit’s technology could be used to create other fashion experiences, such as building “the world’s largest virtual wardrobe” or mixing and matching clothes, suggesting that Walmart will continue to develop more features within the store. technology.

Clothing retailers are increasingly experimenting with fit technology as consumers flock online to shop for fashion, especially as returns become a bigger problem every year. A survey by the National Retail Federation (NRF) indicated that more than $761 billion on merchandise sold throughout 2021 would be returned to retailers, accounting for 16.6 percent of total U.S. sales. Clothing saw a 12.2 percent return rate.

According to the survey of 57 retailers, for every $1 billion in sales in 2021, the average retailer incurred $166 million in merchandise returns.

Be Your Own Model is currently rolling out to iOS users of the Walmart app. Incandela said iOS users will also be able to snap their picture in the Walmart app to use the feature on desktop or the web shortly, but he didn’t provide a specific timeline for the desktop debut. The feature will be available on Android devices in the coming weeks, she said.

Leave a Comment