TALISKER SURGES INTO AIRPORTS WITH NEW TRAVEL RETAIL EXCLUSIVE

SKY ISLAND, Scotland, September 6, 2022 /PRNewswire/ — Today, Talisker Single Malt Scotch Whiskey announces the launch of a new travel retail exclusive: Talisker Surge.

This is a new whiskey from the famous distillery on the Isle of Skye, Scotland – a whiskey made by the sea. With flashes of surging spice and rich, honeyed berries that brighten the palate, Skye’s formidable strength and electrifying nature are captured in this rich, spiced single malt Scotch whisky.

Research shows us that more than half (53%)1 of travelers look for exclusive products. For travelers looking for a unique gift for themselves or a loved one, Talisker Surge offers the opportunity to purchase something exclusive, with a distinctive flavor profile to satisfy whiskey aficionados and newcomers alike.

Talisker Surge is matured in ex-Bourbon American oak barrels that impart a delightfully sweeter flavor. The added layer of spice finishes this rich malt with a subtle smoky profile, while maintaining all of the special maritime characteristics of this iconic coastal distillery. Already this year, Talisker Surge has received recognition for its quality, securing a silver medal in the Scotch whiskey category at The Spirits Business Travel Retail Masters 2022 competition in August.

Travel Retail Exclusive will be available at key airports across Europe starting this month and will launch in the UK in September. Talisker Surge will be available in APAC from October 2022 before launching into Australia in December 2022.

To mark the launch, Talisker Surge will be showcased at airports around the world through a disruptive global campaign that seeks to transport shoppers from far and wide to Skye. Heathrow Airport Terminal 5 will host its own Talisker Surge sample bar throughout October and November, complete with a spirits mural and tasting sessions. The Talisker Surge tasting experience will also be available to passengers at key airports around the world throughout the year.

Dafydd Pugh Williamsdirector of marketing and innovation at Diageo Global Travel says: “We are delighted to launch this exceptional new whiskey from Talisker as a global travel retail channel exclusive. Single malt Scotch whiskey is a thriving category and Talisker will continue to drive the growth of ultra-premium and luxury whisky.”

“Its launch as an exclusive channel underscores our commitment to innovate and invest in the category and offer global travelers something special to gift their loved ones or have fun. This is something they simply can’t buy anywhere else.”

ewan-gunnSenior Global Scotch Whiskey Ambassador at Diageo, adds: “Talisker Surge is made by the sea, from rugged coastlines and powerful storms, to warm rays of sunshine and soaring skies, the Isle of Skye runs through our veins and invigorates our souls. The spirit of that unique place is captured within this richly spiced whiskey and immediately transports adventurous travelers to this incredible island.”

Talisker’s Surge best enjoyed neat or with a drop of water, on a rugged shoreline as a storm brews on the horizon.

Talisker Surge Single Malt Scotch Whiskey is bottled at 45.8% ABV and is available at key airports around the world* from August 2022 at an RRP of £85/ €95/ $115 for a 70cl bottle.

Flavor notes:

Talisker Surge has an initial sweetness, with berries of the forest, Crème Brule, banana split, American cream soda and butterscotch. Smoke from roasted pine nuts and hints of aromatic chili soon begin to develop, and the intensity and power of this Scotch begins to shine through.

As on the nose, the palate begins smoothly, with an immediate sweetness of brioche and banoffee cake before a tropical note of canned peaches. It doesn’t take long before the true essence of Talisker emerges, with sweet maritime notes, fresh ginger zest, and a crescendo of oak smoke and peppery spice.

In the end, it’s the powerful notes that remain: hot chili spice and ground black pepper, fading into a puff of distant smoke from the embers of a beach bonfire with a final, light touch of roasted marshmallow.

*Availability details:

  • available from August 2022 at Frankfurt Airport, Amsterdam Schiphol Airport, Hamburg Airport.
  • available from September 2022 at UK airports (Heathrow, Edinburgh Y gatwick), Istanbul Airport, Copenhagen Airport, Oslo Airport and Paris Charles de Gaulle Airport.
  • Available in Hainan of November 2022.
  • available from December 2022 in Australia (melbourne and Sydney airports).

About Talisker

Situated on the shores of the Isle of Skye in Scotland for nearly 200 years, Talisker is very much a product of his rugged seaside home. A brand rooted in adventure, whisky’s founders, the MacAskill brothers, rowed from Eigg to Skye in 1830 to start the Talisker distillery in Scotland and that sense of adventure lives on in everything the brand does today. Talisker aims to inspire people to reconnect with the exhilarating feeling of being in the presence of nature while ensuring that nature is restored for future generations. We call it Re-wild.

About Diageo

Diageo is a world leader in spirits with an outstanding collection of brands in the spirits and beer categories. These brands include Johnnie WalkerCrown Royal, JεB and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don JulioTanqueray and Guinness.

Diageo is a global company and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at diageo.com. Visit Diageo’s global responsible drinking resource, DRINKiQ.comfor information, initiatives and ways to share best practices.

Celebrating life, every day, everywhere.

[1] M1ndSep, 2019

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SOURCE Diageo

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