Retail Consultants YRC envisions the application of Metaverse in Retail

Retail Consultants YRC foresees the application of Metaverse in Retail

YRC is an eCommerce and retail consulting company that has the experience of working with over 500 clients in over 20 verticals.

YRC is a Management Consulting Company, especially for the BC Sector. Empower retail and e-commerce companies.”

—Nihil Agarwal

DUBAI, October 4, 2022 / — With a budding international presence, YRC offers a host of world-class services and solutions for retail and e-commerce brands. In this release, omnichannel consulting experts share their vision and ideas for the application of the Metaverse concept in the world of retail.

Metaverse in brief

The Metaverse concept encompasses any digital/technological environment or platform that is capable of providing a virtual or verisimilitude experience to audiences and customers. But it doesn’t end there. Applied Metaverse is also capable of giving effect to real-world situations by allowing users to interact with the platform and other users. For example, in the Metaverse, console players could purchase in-game merchandise. The term is still open to interpretation. The Metaverse concept should not be confused with the trade name of any commercial or non-commercial organization.

Metaverse in Department Stores and Supermarkets

One possibility for supermarkets and department stores to apply the metaverse is to offer a live view of the inventory traded in their stores through their official apps or websites. The general idea of ​​metaverse retail is not only to provide customers with a view of the metaverse store, but also to provide them with a metaverse shopping experience. as a provider of online business consulting servicesYRC specifies that the shift to the metaverse will lead to retailers bringing their businesses online ( ).

Metaverse in Fashion Retail

Many customers do not shop online for fashion products due to lack of validation. They are deprived of the option to physically check a product. This is where the Metaverse could play a role if it doesn’t fully resolve the issue. By adding AR, VR, and 3D avatar technologies, online and offline retailers could provide an opportunity for customers to get a better idea of ​​what a product would look like on them ( ).

Metaverse in Beauty and Personal Care

Metaverse doesn’t always need to involve AR and VR. Sometimes simple, short videos on store displays can do the trick. By showing pre-recorded videos of applying beauty and personal care products, retailers can help customers evaluate products and make purchasing decisions. The metaverse doesn’t necessarily lead to buying in the metaverse; could also play the role of a facilitator in the customer’s shopping journey ( ).

Metaverse in Health and Wellness

The metaverse approach could help organizations reach people living in semi-urban and remote areas more effectively. Professionals in the field could interact with their clients and assess their problems and requirements with a closer approach to reality. Customers will not be required to travel to any branch and access services from anywhere at any time ( ).

Metaverse in cars and car accessories

Metaverse is good for a rich experience. However, it has different implications for different industries and businesses. Today, almost all major automaker brands have virtual showrooms. Without having to visit showrooms, customers can take a look at car exteriors and interiors. But customers are unlikely to make big purchases like buying a car through virtual tours. and experienced online business consultants would know this ( ).

Metaverse in Hotels

Offering virtual tours is also common in hotels, resorts, and other similar service providers. But many of these virtual tours offered by companies are simply pre-recorded videos and photo compilations. What users can see is limited to the confines of these videos and photos. There is no scope of action or interaction that contributes to or improves the customer journey ( ).

Metaverse in restaurants and kitchens in the cloud

Metaverse could turn out to be a brilliant platform for restaurants and kitchens in the cloud. Companies could not only show the quality standards maintained or what food looks like after preparation, but the metaverse could also be the platform to interact with customer service, raise queries, place orders or make complaints.

To learn more about YRC’s retail innovation and retail consulting services or for a quick chat with one of YRC’s retail and e-commerce consultants, visit

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