Pagoda, China’s largest fruit retail chain, recently released its sixth anniversary report of new retail sales. The report suggests steady growth in Pagoda’s new retail business, as evidenced by more than 15 million app downloads, 47 million mini-program subscribers, and more than 5.4 million store community users. During the anniversary promotion on August 18 this year, Pagoda’s GMV in online trading reached 30 million yuan. [4.28 million USD] in just two days.
For years, Pagoda has upheld the customer-centric management philosophy, in which Pagoda stands out from the competition with a development framework that includes comprehensive distribution channels, a variety of categories, and world-class services.
In terms of distribution channels, Pagoda has established a neighborhood-based fruit retail chain model with features of online/offline integration, store/warehouse integration, timely delivery and overnight delivery, among which , overnight delivery is defined as one of the keys. companies this year. Pagoda takes advantage of the endless display space online to offer customers a wide selection of items. So far, the overnight delivery service has been available in 30 cities nationwide.
In terms of product, the Pagoda team works hard to create quality fruit brands, including 27 A-level outstanding produce brands. “Panda Master” fresh produce brand represents 185 products, including rice, flour, cereals and oil. , meat, poultry, eggs and milk, deep-frozen foods, condiments, etc.
Regarding services, Pagoda continues to implement the return policy “fruit can be returned without receipt, product or reason”. In 2021, Pagoda’s refund amount represented only 0.15% of its income. Consumers appreciate Pagoda for its “heart-to-heart retailing” that gives customers the power to decide if and when to return their purchases. Gaining consumer trust has been a key factor in running Pagoda profitably.
As an advocate of long-term development, Pagoda constantly seeks compliance with the ESG philosophy, with a focus on the sustainable development of business, agriculture, ecology and society.
In terms of social responsibility, Pagoda has a strong conviction that “it is better to pass on fishing skills than to distribute fish”. Its holding company, Fruit Ally, assigns technology teams to help lay the groundwork for poverty alleviation and impart planting skills to local fruit growers, with Pagoda supporting marketing, merchandising and branding.
In addition, Pagoda takes multiple measures, such as the introduction of BLOF technology and the use of soil analysis and fertilization design, to effectively address soil problems, including pathogens, hardening and salinization, etc. While taking into account the physiological growth characteristics of different crops, Pagoda implements compost, microorganisms and systemic fertilization for organic agriculture, so as to produce nutritious and environmentally friendly agricultural products with high quality and yield but low cost.
BLOF-based “Three-Zero” vegetables are now found in the seasonal crop rotation at associated bases. “Three Zero” vegetables feature zero fertilizers, zero pesticides, and zero hormones throughout the planting and production. In order to carry out the philosophy of rural vitalization with efficiency, Pagoda is also deepening the cooperation between the government and the company. In July this year, Pagoda concluded a strategic contract with the Ningxia Department of Agriculture and Rural Affairs, with the intention of facilitating the local implementation of BLOF technology and making “Three-Zero” vegetables an example of agricultural products of high quality from Ningxia.
Pagoda founder and CEO Yu Huiyong said, “Pagoda plans to expand to more provinces and municipalities across the country to help boost China’s agriculture in the future, using management methods developed through years of practice.”