Landor & Fitch expands team with leaders of retail design consultancy Public Design Group joining the APAC senior leadership team – Campaign Brief

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(Pictured from left to right: Landor & Fitch Australia senior leadership team: Manuela Fachin, APAC Regional Finance Director; Dan Cooper, APAC Executive Creative Director, Retail; Daye Moffitt, APAC Executive Director of Strategy; Trish Folan, General Manager, Australia, Julius Cruickshank, Creative Director, and Jason Pollard, Executive Director of APAC Strategy, Retail)

Landor & Fitch, a global brand transformation firm, has announced the new appointments of Jason Pollard and Dan Cooper, leaders of Australia’s Public Design Group, to the APAC senior leadership team. Pollard and Cooper have worked with Landor & Fitch on award-winning projects including Singtel, Maxis and Singapore Airlines. Based in Australia, they will add more world-class capability and years of experience to the company’s studies in APAC.

Recognized as the leading retail design duo in Australia and more widely in South East Asia, Pollard and Cooper are specialists in creating unique customer experiences for leading retail brands. From flagship telecom stores, innovative community banking spaces and experiential sports retail venues, the duo have transformed retail in Australia and across South East Asia for two decades.

The duo will further enhance the company’s strategic brand offering, putting the brand at the heart of the retail experience with consumer behavior analytics, industry-first insights and a proven ability to deliver meaningful business results.

Pollard and Cooper join Landor & Fitch APAC’s senior leadership team and Australian management team along with Managing Director Australia Trish Folan, APAC Executive Director of Strategy Daye Moffitt, Creative Director Julius Cruickshank and Director APAC regional financier, Manuela Fachin.

Says Jonathan Cummings, President, APAC of Landor & Fitch: “Having partnered regularly with Jason and Dan for the past decade, I am delighted that we have formalized this relationship. Together, we have produced world-class work and I am excited about what we can achieve in the future. Rodney Fitch always believed that his mission was to provide people with better places to shop. Jason and Dan believe in the same mission and their combined experience with Landor & Fitch’s talented team across the region, from Japan to India, China and Southeast Asia, is an exciting proposition.”

Says Trish Folan, General Manager of Landor & Fitch Australia: “This is exciting for us and for the industry in Australia. The addition of Jason and Dan to our team gives Landor & Fitch a unique capability and true market leadership, particularly as we include more retail and environmental design in our collaborations with our colleagues across WPP. Jason and Dan are established leaders in the industry and I feel lucky to have them as part of our team.”

Says Pollard and Cooper: “This move makes perfect sense to us as we have partnered with Landor & Fitch’s world-class brand and digital offering in APAC for a decade. The timing of the move is significant given the dynamism we are now seeing in the market after the pandemic. Bringing our 20-year partnership to an organization that works with the world’s most recognized brands is a heady combination.”

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