Faire Launches Exclusive Pop-Up Space for Local Brands and Retailers

Faire, the international online marketplace connecting independent brands and retailers, will celebrate the first anniversary of its European expansion with an exclusive pop-up showcasing local brands and retailers.

Called L’Atelier Faire, the experience can be found on Rue de Turenne, in the heart of the Marais, from September 7 to 15, 2022, coinciding with Paris Design Week and the Maison&Objets lifestyle fair.

The aim is to raise awareness of the Faire brand and its community of almost 600,000 brands and retailers as its presence in Europe grows. The pop-up brings to life your commitment to supporting local independent retailers while helping them discover exciting new products.

For the experience, Amplify, the creative agency specialized in experience and culture, has transformed a large commercial premises into a vibrant and modern shopping street. It’s full of shops that will be completely familiar to local visitors as you surprise and delight them with a display of incredible products available through the Faire market, including independent brands from France and across Europe that you may not have heard of until now. now.

Visitors can freely roam the space, find their next best sellers and meet other retail entrepreneurs. There is also a program of events, including workshops, talks from retail experts and a speed dating night to help brands and retailers find new connections.

Within the space, Amplify has created four distinct stores for L’Atelier Faire, each with its own stylish design and tied to one of Faire’s merchandising categories. Is it so:

  • The clothing, accessories and jewelry boutique
  • La Parfumerie of beauty, perfumes and scents for the home.
  • La Maison including household items, furniture and stationery
  • Le Café which showcases food and drink, as well as serving as a café and meeting and presentation space.

Olivier Buffon, international director of Faire, said: “L’Atelier Faire has been designed to bring together the best French brands, local knowledge and inspiration for the future of retail. Amplify has helped us develop a pop-up store that brings together the spirit of what makes shopping in France so different, while highlighting the exciting ways that new tools and services can help unlock the potential of innovative brands and merchants.This pop-up is a celebration of our commitment to the future of French retail.

Nico Daude, Managing Director of Amplify Paris, said: “We are delighted to support Faire’s launch campaign in France and demonstrate the brand’s commitment to the local retail community through l’Atelier Faire. It was important to provide an inspiring experience that felt connected to the local French retail culture and enliven the space with a rich program of events to offer something more to our visitors and further amplify our message.”

Faire started in 2017 in the US with a vision to empower small brands and retailers to form global connections. There are more than two million independent retailers in North America and Europe that generate more revenue than Walmart and Amazon combined.

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