Online fashion, home and beauty retailer JD Williams has revealed its latest campaign as Davina McCall and Amanda Holden gear up for special occasions and events this holiday season.
From celebrating with loved ones to throwing a feast for friends back home, Amanda and Davina play the ultimate hostesses and showcase the Happy Host Collection, which includes beverage carts, beautiful glassware, and some powerful outfits and red lipstick.
THE HAPPY HOST COLLECTION
Amanda, in a striking red suit (£95.00), looks gorgeous next to a gold drinks trolley, perfect for welcoming loved ones. Davina is wearing a green gown by Joanna Hope (£100.00), along with stunning champagne flutes.
The Out Out Collection is also launched, celebrating the glitz and glamor of the holiday season. The range is packed with sparkle, color and features a variety of party dresses, shoes, accessories and beauty products.
THE OUT OUT COLLECTION
Davina, in a pink power suit (£82.00), sporting the red lipstick and pink clutch bag (£29), is seen as she makes her way around town. Sophia Cook wears a sequined striped dress (£55.00), along with a contrasting blue crossbody clutch (£29.00),
JD Williams completed research showing that their customers enjoy creating memorable moments for the people they care about, and for that, they need great fashion that fits, a stylish home, and flexible payment methods. With this in mind, the campaign helps customers shop directly through curated editions based on the seasonal moments they look forward to the most. At JD Williams, you can find everything in one place, which means there’s no need to search the website for hours on end. Each collection features fashion, beauty and home products. to showcase their huge online department store offerings.
JD Williams continues to target the ‘grown-up’ woman; these women define themselves as being in their prime, whose family may have grown and now have time to turn the spotlight back on themselves. The online retailer has the variety of products to support every moment of the adult woman, and by selecting collections from fashion and home and more, she can show an understanding of authentic and relatable experiences.
Recognizing that making ends meet can be tough right now, the brand is also offering a 6-month 0% interest credit option credit offer for new customers. With the launch of JDW Pay, there is nothing to pay up front, which means not only is everything in one place, but customers will have flexible ways to pay, so they can enjoy shopping and treat their loved ones. loved ones and create magic this fall/winter for your loved ones. some. TVC support for JDW Pay is available until 31St. October T&Cs apply to this offer and can be found here.
Kenyatte Nelson, Brand Director for JD Williams comments: “Christmas is coming up and our latest campaign is all about the holiday season! Whether at home hosting loved ones or out on the town with friends, our AW editions are curated to help our customers shop with ease for those moments that matter.”
Davina McCall says of the association: “The pink power suit is simply the best and I feel so empowered when I put it on. I’m lovin ‘it. I want to encourage women to be bolder this holiday season, it doesn’t always have to be about the little black dress!”
The winter collection is available from 30the September. JD Williams features a wide range of apparel in sizes 8-32, accessories, home goods, electrical, beauty and more, available online at www.jdwilliams.co.uk.