Iceland Managing Director Richard Walker has urged companies to do what they can to help consumers during this difficult time.
Earlier this summer He told The Leader: “It really is a time for companies to step up and do more, but also for companies to work with government to help shape good policies and help policies that are already in place.
“[Businesses need to] advocate and lobby as much as possible to help clients, as it really is very serious.”
Many retailers have already risen to the challenge and come up with innovative ways to help their customers.
The Retail Gazette rounds up some of the really helpful ways retailers have given their support.
Workshops and loans on the cost of living in Iceland
Unsurprisingly, Walker is practicing what he preaches.
Last month Iceland released a series of cost of living workshops in association with the energy company uses to help customers save more than £600 a year as part of its “Shop Smart, Cook Savvy” campaign launching this month.
The campaign “will help families better understand the cost of cooking and help identify the cheapest cooking methods available to further stretch budgets.”
Iceland is not alone. Asda also launched ‘Essential Living Hub’, an online tool for shoppers to get money-saving tips, including saving energy, budgeting, smarter shopping and cooking, and ideas for family days out.
With energy prices skyrocketing, Iceland has also added energy-efficient cooking methods to its product packaging to help customers cut costs.
As inflation continues to rise, Iceland has also launched interest-free customer loans to help people get through the cost-of-living crisis, in partnership with an ethical lender. Just for you.
frozen food retailer will provide small loans initially with an interest-free credit of £100.
A plethora of retailers have launched new value ranges to help shoppers minimize their spending on everything from food to fashion.
Asda launched its Just Essentials range in May. The economy range, which replaced Smart Price, has proven so popular that the supermarket has started rationing this week how many items buyers can purchase until stock levels improve.
Meanwhile, online fashion retailer Very has launched its new private-label ‘Everyday’ collection, featuring more than 700 apparel and home products, including school uniforms, to offer families even more value, comfort and flexibility. greater.
The collection “aims to offer high-quality, affordable staples” and the clothing in the range “has been designed as a versatile wardrobe staple to create the building blocks of stylish ensembles that can be worn for many seasons”.
the same group Retail Managing Director Robbie Feather says, “As the cost of living continues to rise, we know that value for money is more important than ever to our customers.”
In health and beauty, Boots has launched the affordable Everyday range to “help customers keep paying for essentials”.
The everyday range It has 60 products that include essential elements such as shampoo, conditioner, shower gel, menstruation products and toothpaste.
Boots Head of Beauty, Brands and Exclusives Jenna Whittingham-Ward says: “At a time when many people are faced with choices between heating and eating and we are all bracing for a winter where we will feel the pinch more than ever, I am delighted that we can offer an uncompromising range to help customers make small changes every day to help save money.”
Halfords makes car care cheaper
Last week head of Halfords, Graham Stapleton warned that the cost of living crisis is creating “a risk to road safety” as drivers buy older cars and struggle with maintenance costs.
Since car care is essential, Halfords is helping customers keep it affordable during these challenging times.
Halfords from last month It lowered prices in all of its motorsports categories. and launched a series of initiatives to reduce car maintenance costs.
It has extended its price matching scheme to more motorsport categories and has pledged that its 600 Autocentres across the UK will provide best in class ITV and car servicing at prices that are up to 25% cheaper than other dealers.
Halfords customer care manager Karen Bellairs says: “At Halfords, we see it as our duty to help drivers drive for less money, and that’s why we’ve worked so hard to reduce prices on thousands of items. automotive essentials, strengthen our price match guarantee and make a new promise that our Autocentres will always be up to 25% cheaper than car dealers.”
Deals on tech essentials
In July, Currys filed a series of agreements to deal with inflation while the British continue to struggle with the current cost of living crisis.
The retailer launched a new 12-month payment delay, giving shoppers the time and space to pay for the essential technology they need.
Currys Commercial Director Ed Connolly says: “Our Inflation Busters have been specifically designed to help our customers shop for essentials at this difficult time.
“We know it’s heartbreaking when essential technology fails, and we want to help people replace the appliances needed for everyday life quickly, easily, and as cheaply as possible.”
The retailer also launched its Price Lock promise, locking in the price of the most popular tech products at their lowest price of 2021.
The company has also relaunched its Cash for Trash offering, which allows customers to recycle old, broken or unused technology in exchange for coupons that save customers money on new technology, even if it’s worthless.
Donate to food banks
Some are not lucky enough to be able to shop at major retailers during the cost of living crisis. However, retailers have struggled to ensure that the poorest in society are catered for.
Tesco made it easier for shoppers to support food banks by adding a “round up” option at the checkout earlier this year. Customers can choose to round up their grocery bill to the nearest pound, with the cash split between the Trussell Trust and FareShare.
Other retailers have increased the amount they donate to charity.
Aldi donated 700,000 meals to charities, food banks and community groups during the summer school holidays, through a partnership with Neighbourly. She also pledged an additional 80,000 items from her Mamia baby range, including nappies and baby wipes, to help low-income new parents and carers.
Boots has donated 50,000 products to The Hygiene Bank charity, including soap, deodorant, toothbrushes and menstrual products.