Cegid launches new retail intelligence tool to boost sales

Cegid, the retail software provider with clients such as Gant and L’Oréal, has launched Cegid Retail Store Performance Dashboard, a new cloud-based service to help managers more accurately track best-selling products and monitor performance. monitor the behavior of buyers. Orchestra is one of the first that has already chosen to equip its stores with the solution.

The new business intelligence tool, available starting this month on Cegid Retail’s unified commerce and POS platform, provides an overview of individual store sales and allows managers greater control over how best to maximize store performance.

Cegid, the retail software provider with clients such as Gant and L’Oréal, has launched Cegid Retail Store Performance Dashboard, a new cloud-based service to help managers more accurately track best-selling products and monitor performance. monitor the behavior of buyers. Orchestra is one of the first that has already chosen to equip its stores with the solution.

The dashboard’s easy-to-use analytics tools, intended to empower store managers, follow earlier versions more geared toward head office control. It comes at a time when stores have been struggling post-pandemic to cope with changes in shopping habits. Many stores have faced staffing and product supply chain issues as shoppers increasingly move online. These widespread changes have encouraged some retailers to return more control to individual store managers. For example, managers can quickly see which products are selling well and ensure they stock more of what local customers prefer (instead of sticking to a group-wide allocation).

Cegid Retail Store Performance Dashboard provides store managers with a comprehensive overview of store performance based on four key criteria: store metrics (traffic, conversion rates, etc.); products (best-sellers, stock rotations, etc.); staffing; and customers (buying habits, preferences, etc.). The data can be presented in a simplified or detailed version, depending on the user’s profile and their appetite for data analysis, the company said in a press release.

The reporting tool means store managers can better understand their customers and ensure that stores have the correct stock and staff levels during certain periods, which is particularly important in the run-up to Christmas and Spring sales. season. It’s even possible to measure the performance of individual staff members and suggest ways to drive sales and improve customer relationships.

“As a relatively large retailer in Europe, it is important for us to stay close to our customers. This means making sure that we continually offer a shopping experience that is perfectly tailored to your needs and profiles. Cegid Retail Store Performance Dashboard will be a great asset to our store managers in the daily management of their stores, helping our teams become more efficient and increase sales by strengthening customer loyalty,” he said. Bastien Pino, Group CIO at Orchestra.

“With Cegid Retail Store Performance Dashboard, we enable our customers to explore the value of data, essential for the development of their businesses, and we continue to support many international retail brands to excel in a new era,” he added. Nathalie Echinard, director of the Cegid retail business unit.

Fibre2Fashion News Desk (RR)

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