Advertisement feature: GardX Group launches today as automotive retail undergoes dramatic change

advertising feature of GardX Group

Recognized global brand of vehicle protection GardX Protection has consolidated its businesses and today it is relaunched as GardX Group with new brand and group websites, a digital-first strategy and ambitions to become the world’s leading provider of value-added products (VAPs) in response to the changing automotive retail landscape.

With the 20th anniversary celebrations on the horizon in 2023, the group has focused on its three fundamental pillars: vehicle protection, insurance products and digital solutions, creating GardX Protection, GardX Warranty Y GardX Commitment under the GardX Group flag. By creating this unique integrated offering for customers, GardX aims to build on its trusted international reputation, while shaping its business to ensure partner dealers and OEMs continue to thrive in an increasingly dynamic and rapidly evolving industry. .

GardX Group CEO Billy Coutin said: “The GardX name has become synonymous with vehicle protection around the world. We are incredibly proud of that reputation. But we are equally aware that such a strong partnership has historically kept the industry from appreciating the vast array of insights offered to dealers and OEMs through a partnership with GardX.”

“After spending time talking with both our teams and trusted partners, we have focused on streamlining our brand, forging three clear offerings under the GardX Group Name. We believe that these three core pillars of our new proposition have created a world first that can provide a unique, fully integrated and digitally enabled value proposition that can only benefit our client partners. With the ever-changing automotive landscape and potential headwinds looming on the horizon, it is vital that we also evolve our business to support our customers and their future requirements.”

“While GardX Protect will continue to pioneer award-winning vehicle protection solutions around the world. We see GardX Assure continuing its track record as one of the safest and most reliable insurance offerings in the industry. Similarly, GardX Engage, formerly Fuel Digital, will provide dealerships with a proven suite of performance-focused digital solutions that will generate leads and optimize sales across all consumer touch points.”

The group’s transformation includes moving to a new, larger office complex, expanding its 92-person workforce by more than 20%, and introducing new data and technology solutions, as well as launching its new presence in line.

This is the company’s first significant rebranding in over a decade, affirming its position as a global growth partner for dealers and OEMs in the automotive and motorcycle sectors. By integrating your business, GardX will ensure that your dealer partners and OEMs continue to thrive in an increasingly dynamic and rapidly evolving environment.

For more information on GardX Groupvisit www.GardXGroup.com


Founded in 2003 in Hampshire, UK, GardX Group is the world’s only integrated partner for vehicle protection, insurance products and digital solutions. Its multi-award winning Protect, Assure and Engage brands currently help support the growth aspirations of more than 3,000 partners active in the automotive and motorcycle industries in 42 international markets. The company’s global headquarters are in Portsmouth, UK, with international offices in Dubai, Australia, the Czech Republic and the US.

For press inquiries, please contact Melissa Thorpe, Director of Marketing:

Email: [email protected] Phone: 07939 955 743

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