The acquisition of Perch’s AI-powered interactive displays and smart shelf technology accelerates Raydiant’s ongoing mission to create amazing experiences for brick-and-mortar retailers and their customers.
SAN FRANCISCO, September 28, 2022 /PRNewswire/ — radiantthe industry-leading on-site experience platform, today announced the acquisition of Perch, the leading retail digital shopper marketing platform for in-store product sales and engagement. Integrated into the new Raydiant Shop offering, this acquisition marks the beginning of what will be the only contextual physical and digital retail experience platform. Combined with Raydiant AI and its customer experience platform, Perch’s technology will be able to fully understand and analyze how customers interact with products in the store.
“As a current Perch customer, we couldn’t be more excited about the Raydiant acquisition,” said Kenny Endermühle, Category Experience Design Manager at Nestlé Purina. “It accelerates significant data and AI capabilities, and enables us to provide our retail partners with next-generation omnichannel shopping experiences that will help drive the category forward.”
A recognized leader in digital shelving, lift and learn and computer vision technologies, Perch was responsible for the largest survey and learning implementations for some of the world’s most recognized retail brands, including Johnson & Johnson, Nestlé Purina, Unilever, Invisalign and Coty. Categories using this technology, including beauty, fragrance, grocery, electronics, and apparel, have even seen an average sales increase of 87%.
“To thrive in the world of brick-and-mortar stores, businesses must go beyond traditional physical and digital signage,” said Raydiant CEO, bobby marhamat. “Companies need to be bold and unapologetic when it comes to creating in-store experiences for their customers. But they also need data and insights to build those experiences. This acquisition will allow us to equip traditional retailers with the best tools to build the right skills to deliver the most personalized content in store. We need to evolve quickly to create the most engaging customer experiences and Raydiant’s acquisition of Perch marks a huge turning point for the retail industry.”
Immediately after Raydiant was appointed to Inc 5000 fastest growing companiesThis acquisition is a breakthrough in the space, ultimately providing an opportunity for companies to improve the way they market items, price products, and engage shoppers.
“No industry epitomizes the need to bridge physical and digital experiences more than $4 billion traditional retail industry,” said Trevor Sumner, former CEO of Perch and Raydiant’s new director of artificial intelligence and innovation. “Raydiant will be the first company to offer AI and advanced analytics for unique in-store experiences. They will be able to personalize messages based on demographics and the products shoppers physically interact with. Raydiant will bring together the best of physical and digital shopping by providing insights of artificial intelligence on the science of in-store conversion. This acquisition is going to fundamentally change the retail landscape.”
This acquisition will provide a deeper understanding of shopper behavior and an unparalleled insight into product engagement. Key insights uncovered by this technology include:
- The engaged viewer features demographic segmentation, dwell times, and sentiment analysis.
- Product conversion metrics like screenshot and sales conversion rates.
- Merchandising prospects, such as planogram distribution and message conversion.
For more information on Raydiant’s acquisition of Perch, click here. here.
Raydiant is the leading venue experience platform for the world’s largest brands in restaurants, retail, hospitality, banking and more. With Raydiant, franchise managers, IT, marketing, and communications executives can more effectively scale their physical operations, reduce anxiety over overseeing outdated technology, and seamlessly create more engaging and personalized in-store experiences that make customers come back and buy. plus. Raydiant works with nearly 4,500 brands, from SMBs to Enterprises, including First Bank, Dickey’s BBQ, Harvard UniversityThe Salvation Army, Red Bull, Chick-Fil-A, Thomson Reuters and Wahlburgers. Founded in april 2017Raydiant is headquartered in San francisco Californiaand has raised a total of $50 million of 8VC, Atomic Ventures, Lerer Hippeau, Mark Wahlberg Investments, Bloomberg Beta, Gaingels, Illuminate Ventures, Transmedia Capital and ron conway. For more information, visit www.raydiant.com.
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