Ozva AdminAs two of the largest tech companies in the world, it’s no surprise that Apple and Meta have had an ongoing rivalry for quite some time.
But tension between the firms appears to be at an all-time high, with Meta CEO Mark Zuckerberg attacking Apple again this week.
Zuckerberg, whose company owns Facebook, Instagram and WhatsApp, yesterday posted a photo of WhatsApp’s latest ad campaign on his Instagram page, stating that WhatsApp is “much more private and secure” than iMessage.
Zuckerberg, whose company owns Facebook, Instagram and WhatsApp, yesterday posted a photo of WhatsApp’s latest ad campaign on his Instagram page, stating that WhatsApp is “much more private and secure” than iMessage.
The new WhatsApp ad appears above the entrance to Pennsylvania Station in New York.
It shows a green bubble and a blue bubble, like the ones you see in Apple’s iMessage app, on top of a WhatsApp speech bubble, which is labeled “private bubble.”
The tagline simply says: ‘Protect your personal messages on all devices with end-to-end encryption. Always send private messages.
Zuckerberg posted a photo of the announcement on his Instagram page last night.
“WhatsApp is much more private and secure than iMessage, with end-to-end encryption that works on both iPhone and Android, including group chats,” he wrote.
With WhatsApp you can also set all new chats to disappear at the touch of a button.
“And last year we also introduced end-to-end encrypted backups. All of which iMessage doesn’t yet have.
End-to-end encryption is a secure communication method that ensures that only you and the person you’re communicating with can read or hear what’s being sent, and no one in between.
The method was implemented for chats on WhatsApp in 2016 and was also added for backups last year.
While Apple’s iMessage app also uses end-to-end encryption, there’s an important caveat.
If you have iCloud backup enabled on your device, the key to decrypt your messages is included in the backup stored on Apple servers.
The rivalry between Meta and Apple goes both ways, with Apple CEO Tim Cook also making public digs at Zuckerberg’s firm.
This means that if it wanted to, Apple could read your backup, get your key, and use it to decrypt your messages.
Zuckerberg’s post is likely a ploy to distract from this week’s news that Meta’s Metaverse is struggling to meet its goals.
Documents viewed by the Wall Street Journal show that the company planned to reach 500,000 users of its virtual reality platform, Horizon Worlds, by the end of 2022.
However, the number at the time of writing is less than 200,000, still well below the revised target of 280,000 by the end of 2022.
The documents also reveal that most of those 200,000 users do not return after logging in once, and many complain that most areas lack other users.
Zuckerberg’s post is likely a ploy to distract from this week’s news that Meta’s Metaverse is struggling to meet its goals.
The rivalry between Meta and Apple goes both ways, with Apple CEO Tim Cook also making public digs at Zuckerberg’s firm.
More recently, Cook told a Dutch publication: Sparklythat most consumers can’t even define what the metaverse is and scorned the idea that they would spend their entire lives inside a virtual world.
“I always think it’s important for people to understand what something is,” he said. “And I’m not really sure the average person can tell you what the metaverse is.”
Cook also expressed skepticism that people will want to spend long periods of time in virtual reality in the future.
‘[VR is] something you can really immerse yourself in. And that can be used in a good way. But I don’t think you want to live your whole life that way,” he told Bright.
“VR is for set periods, but it’s not a way to communicate well.”
Ozva Admin
