PRIMARK will launch its new click and collect service in 25 selected stores, including Llandudno, located in North West England, Yorkshire and North Wales before the end of the year.
The mix of Primark stores participating in the new test ranges from large city center and out-of-town stores to smaller high street locations.
The trial will offer customers the opportunity to browse through a wide range for children, ranging from clothing and accessories to toys and decorative baby products, and will also include hundreds of exclusive ‘click and collect’ items.
The launch will mark the first time that Primark has offered customers the option to buy online and then collect in store.
Customers will be able to browse the range online, choose their preferred collection day and then pick up at a dedicated collection point at their designated store.
Kari Rodgers, Primark UK Retail Director, said: “We’re delighted that customers in the North West of England, parts of Yorkshire and North Wales will soon be the first in the country to have the chance to try our new ‘make click and collect’.’ offer.
“From the launch, they will be able to browse and shop our wide range of children’s clothing and baby products, from the comfort of their home, before coming to collect from one of our 25 selected stores.”
Shoppers across the country can now also visit Primark’s new website, launched in the UK earlier this year.
This features thousands of products from the company’s best-selling ranges across men’s, women’s, children’s and home.
It also gives customers the option to check the availability of items at their nearest stores before making a visit.
The 25 Primark stores offering the new Click + Collect service are:
1. Birkenhead, Grange Road, CH41 6EA
2. Blackburn, Blackburn Mall, BB1 7JG
3. Blackpool, Bank Hey Street, FY1 4RY
4. Bolton, Crompton Place Shopping, BL1 1EA
5. Broughton, Broughton Business Park, CH4 0DE
6. Burnley, Charter Walk Shopping Centre, BB11 1BB
7. Bury, The Rock Shopping Centre, BL9 0ND
8. Carlisle, English Street, CA3 8NX
9. Chester, Foregate Street, CH1 1HA
10. Huddersfield, New Street, HD1 2TR
11. Lancaster, Marketgate Mall, LA1 1JF
12. Liverpool, Church Street, L1 3AY
13. Llandudno, Parc Llandudno Retail Park, LL30 1PX
14. Manchester, Market Street, M1 1WA
15. Manchester, The Trafford Centre, M17 8AS
16. Oldham, Market, OL1 3AB
17. Preston, Fishergate Mall, PR1 8HJ
18. Sheffield, Meadowhall, S9 1ER
19. Sheffield, The Moor, S1 4PA
20. Southport, Hood Street, PR8 1AE
21. Stockport, Chestergate, SK1 1NT
22. Wallasey, Cherry Tree Mall, CH44 5TL
23. Warrington, Golden Square, WA1 1QB
24. Wigan, Standishgate, WN1 1UP
25. Wrexham, Regent Street, LL11 1RY
This follows news in August that Primark is protecting the prices of more than 1,000 essential children’s products in response to growing pressure felt by households across the country.
To check if your Primark store is included in the trial and to sign up for updates on when click-and-collect will launch, visit: www.primark.com/en-gb/click-and-collect.