komia custom website page builder tool for influencers and celebrities to create and customize a landing page to promote their projects, closed today a $5 million seed round led by Contour Venture Partners.
Launching in October 2021, Komi is designed to provide content creators, musicians, athletes, celebrities and other creative talent and personalities with a central hub or “home on the internet” where they can customize a landing page promoting their latest episode of podcast. , YouTube video, music album, merch releases, tour dates, meet and greet opportunities, social media accounts, etc.
“Komi was created to empower creators. Millions of people around the world generate income from their online profiles, but many lack the set of digital tools they need. Komi is working closely with the world’s leading creators and their teams to create the all-in-one product suite needed to build a deeper, more direct and rewarding relationship with their audience,” said Lewis Crosbie, Co-Founder and CEO. of Komi, in a statement.
The startup has also partnered with major platforms like TikTok, Instagram, Twitter, Pinterest, Snapchat, Spotify, Apple Music, YouTube, SoundCloud, Twitch, and Shopify, allowing users to integrate all their content and products.
Additionally, Komi includes back-end tools that allow users to collect data such as total views, earnings, clicks, and average click-through rate (CTR).
Komi is currently invite-only, but has plans to open to the public in early 2023. The platform is subscription-based and costs $10 per month. For comparison, website builders Wix and Squarespace charge as little as $16 per month.
While the London-based startup declined to share its total user base, Komi told TechCrunch that he expects more global growth in the coming months. Fans engaging with Komi pages have grown 40% month-over-month since launch and user engagement has more than doubled over the same period, the company added.
Several big names use the product, including Lizzo, Elton John, Idris Elba, Matthew McConaughey, and Eva Longoria, as well as social media personalities like Zoe Sugg.
Crosbie told TechCrunch that influencers bigger and smaller are encouraged to use Komi. “The whole idea [of Komi] is that you can be a small-time influencer, like my friend Conrad. He can do it himself, he doesn’t need a record label or a manager to do it. [Komi] it’s self-service,” Crosbie said. (For context, Conrad is a lesser-known British singer with 1,070 YouTube subscribers, nearly 8,000 Instagram followers, and over 100,000 Spotify listeners).
And unlike Wix and Squarespace, which are aimed at businesses, Komi is designed specifically for creators, making it easier to use, Crosbie says. “Squarespace or Wix provide templates for businesses, and creators are often treated as [small and medium-sized businesses], But they are not. They are more like consumers. So it has to be as easy as it would be for you and me,” she added.
As the creator economy grows, with approximately 300+ million creators worldwideKomi’s landing page tool could help many regardless of skill set, from managers with high profile clients to single gang builders.
Record labels Red Light Music Management and Get Engaged Media also participated in the round, as well as prominent angel investors such as World Cup winner and soccer player Mario Gotze, former Victoria’s Secret Angel and model Taylor Hill, Ben Lovett. by Mumford & Sons and Sven Ahrens. , Director of Global Growth at Spotify.
The funding will help Komi improve its platform and eventually implement more fan engagement and monetization tools, the company told TechCrunch, but declined to provide specific details.