How to Convince Property Managers to Invest in Sustainable Plumbing

Many industries have adopted green initiatives to meet consumer demand for sustainability. From how consumers shop to what they buy, market transformations around the world cannot be ignored.

According to Deloitte’s recent Sustainability and Consumer Behavior 2022 report, 52% of consumers are limiting water use as part of an overall effort to lead a more sustainable lifestyle. 21% would spend more on goods and services for companies or brands committed to saving water and other natural resources.

This is great news for contractors who have streamlined their business processes toward the same mission of enhanced sustainability. Additionally, property managers should see a more significant growth opportunity.

Real estate experts await 88% of commercial properties to align financial and energy incentives in the form of green leases over the next five years. As a result, tenants and renters will perceive sustainable properties as an opportunity to live their green lifestyle.

However, not all property managers understand the impact of investing their money in sustainability. Contractors are crucial players in convincing property managers to make the transition to sustainable plumbing.

advocate for savings

Changing consumer behaviors and demands for greener living have prioritized sustainability in commercial real estate, but not enough people are talking about green plumbing. Explaining the value of integrating or upgrading plumbing systems to drive more energy-efficient and water-saving technologies is often left up to the contractor. However, their promotion of sustainable plumbing can go a long way in helping property managers with their business goals.

A McKinsey study showed 63% of those who implement environmental measures, social and governance (ESG) proposals see positive results. Contractors should educate property owners on the benefits of establishing sustainable plumbing to their bottom line. Research has shown that being environmentally friendly is a critical driver of profitability, generating a return on investment for homeowners who make the switch.

For example, Harvard Business Review found a 29% increase in sales of sustainable products from 2013 to 2019. This is clear evidence that green businesses appeal to a broader scale of consumers and help build brand loyalty. It is important to note that the commercial property management industry may see this as an opportunity to reach more rental prospects and retain current tenants for the long term.

Of course, mechanical contracting professionals must also demonstrate a commitment to sustainability by creating their own green business practices. Relying on renewable energy to power your offices, installing the same green products you use in your clients’ properties, investing in the latest green technologies, and applying for green certifications (“walk as you talk”) will impress cautious property managers.

Benefits of sustainable plumbing

The benefits of installing sustainable plumbing are probably obvious. In addition to lowering water bills, property managers can improve the energy and water efficiency of their buildings, increase the marketability of commercial properties, and ensure longevity of buildings.

There are several opportunities for property managers to implement green plumbing, including:

● Installation of low-flow faucets and showerheads

● Installation of waterless urinals

● Installation or modernization of high-efficiency water heating systems

● Installation or adaptation of solar or heat pump water heaters

● Installation of high-efficiency toilets

While some of these solutions have higher up-front costs, the good ROI data such systems offer is now more readily available than ever.

Swapping out older toilets for high-efficiency models can greatly benefit the owner’s bottom line, and the new low-flow technology means end users won’t see any impact on performance. Toilets that meet the requirements for the WaterSense certification guarantee 20% savings on top of federal laundering standards Also, the most efficient ENERGY STAR certified gas water heaters can help property owners save $740 on your commercial property utility bills.

Business Concerns

Commercial buildings have dire effects on the environment. Its carbon emissions, water consumption and air pollution represent 90% of the environmental impact of commercial real estate.

Property managers who install sustainable plumbing join an elite market for green buildings that help improve the environment and the availability of resources. The United States Environmental Protection Agency says 40 state water managers anticipate scarcity of resources in the next 10 years.

Commercial buildings already use a lot of water. The 2017 Commercial Building Energy Consumption Survey reported that commercial buildings over 200,000 square feet consumed an average of 22,000 gallons of water per building daily in 2012. By integrating sustainable plumbing, property managers can significantly reduce their water use.

It has never been more critical for property managers to catch up with green building efficiency. While you don’t have to be an expert in sustainable plumbing, reducing water usage with green materials and replacing older systems with the latest technology can help alleviate environmental impact and safeguard public health.

The role of the contractor

Property managers may not fully understand how sustainable plumbing could improve their bottom line and help them meet consumer demand for green infrastructure. Mechanical systems contractors should leverage their skills and experience to help promote water efficiency in the commercial arena.

Rose Morrison is a freelance writer who covers construction, home improvement, and contracting topics. She is also managing editor of, a site dedicated to the latest trends in the home industry. She is passionate about innovative technologies that make the home industry sustainable and efficient. Verify to see more of his work.

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