Epson delivers sustainable solutions for the MEA region’s leading industries at GITEX 2022

DUBAI, United Arab Emirates – 62% of organizations in the Middle East and Africa want to reduce energy costs, according to the results of a recent Epson survey, with 58% of respondents looking to invest in sustainable technology. Epson’s focus for GITEX 2022 will be a range of sustainable and energy-efficient solutions that address the pressing concerns of many of the major industry sectors in the region identified in this new data.

Epson solutions for the healthcare, retail, construction and education industries will take center stage during GITEX, reflecting sustainability and energy efficiency concerns identified in research that included 1,400 respondents from the region of Middle East and Africa. To underline Epson’s commitment to sustainability through its heat-free technology strategy, visitors to GITEX 2022 can see the Epson Workforce range of business inkjet printers in action, highlighting up to 83% energy reduction. % for businesses, compared to laser printing options.

“For many years, Epson has played a leadership role in enabling businesses and consumers alike to make smart, sustainable technology changes. A range of vibrant industries, from healthcare to construction, are driving regional economies, and GITEX provides a platform to showcase how our solutions help enable these vertical sectors to succeed,” said Jason McMillan, director of sales for Epson. Middle East.

Reflecting the region’s passion for sporting events, GITEX visitors can track their longest round with a professional golf simulator, using industry-leading Epson projection technology and celebrating the company’s sponsorship of the Ladies Professional Golf Association (LPGA). Visitors can then relax with coffee at the Epson Bakery and Cafe, or enjoy the Theater of Digital Art (ToDA) zone, showcasing immersive solutions that deliver memorable and unique customer experiences.

Health care solutions

As it expands, the Middle Eastern healthcare industry needs technology that simplifies and streamlines workflows, saving time and resources to invest in patient care. 65% of those working in healthcare in the MEA region say that poor scanning technology prevents the move to digitization, according to recent survey results. Hospitals can now quickly scan and print with Epson’s WorkForce printers and scanners, and effectively interact with Epson’s ultra-short throw projectors, enabling faster patient care, all on display at GITEX 2022.

retail solutions

Epson solutions are found throughout the region’s retail sector, from fashion to cafes, enabling businesses to enhance their customer experiences and increase engagement with shoppers through dynamic digital signage. During GITEX, Epson will showcase 3D image mapping on a couture dress, while also demonstrating laser installation projectors that deliver high-definition promotional content. Epson’s point-of-sale (POS) and portable receipt printers show how regional retailers can deliver quality service anywhere in this rapidly evolving industry.

construction solutions

The real estate and construction sectors in the region have specific challenges, and for GITEX 2022, Epson has focused technology solutions to address these issues. A featured technology is the Epson Moverio Augmented Reality (AR) industrial smart glasses designed for industrial applications such as remote assistance, workflow guidance and training. Helmet-compatible Epson Moverio smart glasses connect on-site construction staff with technical experts remotely. This means information and guidance can be conveyed both visually and verbally via live, two-way communications to resolve complex technical issues, help with repair and maintenance, and facilitate on-site training.

In addition, the GITEX construction area will feature the Epson SureColor SC-T7700D technical series for printing and scanning AEC/CAD/GIS drawings and plans. Featuring precise line definition, color accuracy, and security for plans and drawings, as well as the compact and affordable 24-inch wide-format SC-T3100M printer with integrated scanner that’s easy to transport between construction sites.

educational solutions

60% of respondents in teaching and education believe that technology gives students greater access to learning materials. With many hybrid learning trends in the GCC, Epson’s educational technology helps support the new roles of the teacher, while also enabling creative collaboration in the classroom. Epson’s simple educational switches include interactive display solutions, educational document cameras, inkjet printers and scanning solutions for an optimal and engaging learning environment, all of which can be experienced in an immersive educational environment at GITEX 2022.

Immersive experiences for events and signage

Epson’s next-generation immersive technology, with its range of high-brightness laser projectors, creates an exciting and transformative customer experience. As the world’s leading manufacturer of projectors, with more than a third of the global projector market, Epson offers solutions to suit a variety of industries, such as digital signage and events. The recently launched Epson EB-PU2220B is among the world’s smallest 20,000lm laser projectors. With high lumens and 3LCD technology, this compact projector is easy to install and set up, simple to maintain, and has great image quality, delivering high-impact immersive experiences.

Visitors can experience Epson solutions in Hall 4, stand H4-F20 at the Dubai World Trade Center during GITEX, October 10-14, 2022.


About Epson

Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, precision and digital technologies to connect people, things and information. The company focuses on solving social problems through innovations in home and office printing, commercial and industrial printing, manufacturing, visual, and lifestyle. Epson will become carbon negative and eliminate the use of exhaustible underground resources such as oil and metal by 2050.

Led by Japan-based Seiko Epson Corporation, the Epson Group worldwide generates annual sales of around JPY 1 trillion.

About Epson Middle East:

Epson Middle East oversees Epson’s operations in the Middle East markets, in close coordination with Epson Europe. Headquartered in Dubai, United Arab Emirates, Epson Middle East works closely with a network of resellers and distributors in the Kingdom of Saudi Arabia, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Oman, Qatar, Syria, and Yemen. which guarantees the availability of its wide range of technologically advanced products to companies and consumers in the region.

Media contacts
Anisha Pamnani
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Abigail Spencer
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