Philips TVs has presented its latest high-end OLED TVs at an event in Berlin on the sidelines of IFA 2022and I had the opportunity to do it right away, and they are a very interesting couple.
They are Philips OLED+907 and Philips OLED+937, and they are like a little brother and a big brother fighting for a place in our list of the best oled tvs.
What they have in common is that they are both based on LG Display’s high-end OLED EX panel, which is known as the ‘Royal’ panel and is capable of up to 30% higher brightness than previous OLED technology. It is what LG uses in the LG G2 – and both feature a built-in speaker array from Bowers & Wilkins to avoid the need for a separate soundbar.
Both also use a custom version of Android TV 11 and include a new version of Philips’ excellent Ambilight technology, which is a subtle update, but gives light that’s a bit more vivid and matches what’s on screen with a little more precision.
But there are key differences: the OLED+907 comes in 48-inch, 55-inch and 65-inch sizes, it’s powered by a sixth-generation Philips P5 processor, and its speaker configuration is 3.1.
The OLED+937 comes in 65-inch and 77-inch only, uses the dual-chip version of the sixth-generation Philips P5 processor, and has a 5.1.2 speaker configuration.
And when it comes to contrast, they are really impressive, especially the OLED+937. Contrast is obviously OLED’s specialty anyway, but through a combination of a very bright panel (by OLED standards) and some very advanced HDR processing on the 937, they deliver some really dazzling dynamic range.
I was told that the panel is capable of reaching 1300 nits, albeit in a small 3% window in the most vivid mode, although I couldn’t measure it myself. Still, other OLED TVs struggle to hit 1,000 nits, while Philips showed us data that these TVs can sustain peaks of 1,300 nits for 10 minutes without image retention, thanks to their in-panel heat sink.
On the OLED+937, a new advanced HDR processing feature also means the TV assesses HDR video brightness levels on the fly for each individual frame, applying different tone mapping efforts to each frame as needed. This means that super bright images and darker images are treated totally differently, rather than one size fits all. It’s very clever and could really help some non-Dolby Vision content.
The result of all of this (plus a next-gen image sharpening engine in the 937) is that dramatic, yet realistic contrast I mentioned earlier.
In the comparison with LG, Sony and Samsung, the Philips TV delivered images that were often clearer than the others because the dynamic range seemed to be better: with more detail in shadows and highlights, you could literally see more of what was going. in.
However, I should point out here that all the TVs were using their Vivid mode or equivalent (Philips’s is now called Crystal Clear), and that means it wasn’t really an even comparison. Even though some of them come set to this out of the box, it doesn’t always display its dynamic range in its most realistic form, so we certainly won’t declare the Philips a picture quality winner of that comparison. . But it was still eye-catching.
Powerful speakers everywhere
And then there are the speakers. The OLED+907’s 3.1 system includes 10 drivers in total, with 80W of power, so it really packs a punch. The scale and advancement of the sound is a huge step beyond what any regular TV is capable of, and the rear-mounted bass driver packs a real punch.
And it’s all hidden in a relatively thin strip of fabric at the bottom of the outfit.
On the OLED+937, you have a speaker box that is part of the stand itself and looks a lot like a dedicated soundbar. Here, you have three front channels, two angled drivers for left and right sound, and two drivers for Dolby Atmos.
This also provides a really spacious sound and works great with movies and music.
The room I heard them in was mostly plywood, so I’m refraining from passing full judgment on their potential until we can check them out in real space, but when it comes to adding detail, drive, and open sound, they’re definitely pushing in the right direction compared to the few drivers found in something like the lg c2. We’ll find out if they’re among the best TVs for sound when we get to test them properly.
In the meantime, if you want an all-in-one home theater option, it should definitely be on your radar. Well, they should if you’re in the UK and Europe; Sadly, Philips OLED TVs aren’t yet available in the US, and these won’t be any different.