Home Retail Herschel Supply Opens First US Retail Store In New York City

Herschel Supply Opens First US Retail Store In New York City

by Ozva Admin

Today, the Canadian lifestyle brand, Herschel Supply, known for its backpacks, opens its first US retail store at 138 Fifth Avenue. Located in the popular Flatiron neighborhood and close to many beloved brands such as Outdoor Voices, Madewell, Allbirds and Athleta, the new location is a one-of-a-kind experiential concept. At 2,500 square feet, it will showcase merchandise and a community space to host local events, including a dedicated wall and lounge for artists in its Artists-in-Residence Program to showcase their work.

with approximately $60 million In funding, Herschel was founded in 2009 by two Canadian brothers, Jamie and Lyndon Cormack, who named the brand after their family’s hometown of Herschel, Saskatchewan. The brand currently has four stores, all located in Vancouver, Canada, making the New York store its first in the United States. “There would be no better place to open our first store than at one of our favorite intersections in the world, where the iconic Flatiron Building divides Broadway and 5th Avenue, where locals and travelers meet. We collaborated with our in-house design team and interior designer Rye Johnson to create an immersive client experience that reflects the distinctive energy of New York City,” shared Lyndon Cormack.

The Wall Street Journal recently reported that US retail availability fell to 6.1% in the second quarter of this year, the lowest level in 15 years, indicating strong demand for physical stores. And that demand certainly includes many Canadian retailers. Herschel is just one of many Canadian brands that recently opened a store in the United States. This summer, Frank and Oak opened a store in Brooklyn with Leap, a platform that launches and operates retail stores on behalf of brands. Additionally, the Toronto-based jewelry brand Mejuri has been opening many retail stores across the US, San Jose and San Diego opening last month with more opening this month. Yet another example is canada goosewhich recently announced plans to open two new stores in Las Vegas and Denver and pop-ups in Aspen and Detroit.

Beyond the mainstream demand for brands to have a physical presence, there seems to be an uptick in experiential store creation, and the list is especially endless in New York City. For example, last month, Ugg opened its feel the house pop-up in Williamsburg, and today, H&M It is also opening an experiential concept in the neighborhood. But Herschel plans to stand out among them. “We are establishing our own aesthetic and style in our commercial spaces. As we continue our retail expansion, all of our stores will feel distinctively Herschel but with a localized element to the region we are in. We also see our stores as community centers; occasionally this is an overused term, but what we preach. Like our stores here in Vancouver, Flatiron is designed to host 2-3 community events each month,” Cormack said.

The shop has a unique design mix of old and new materials, including reclaimed oak tables, blown glass bocci lights, orange stairs, antique furniture, and a tile-wrapped checkout counter and dressing room. In addition, it has an LED screen at the entrance that shows the latest images of the campaign.

Many brands, including Herschel, are seeing the advantage of having a physical presence. This New York store may be the first in the US, but it won’t be the last. The brand plans to open a dozen retail stores in North America by 2023, focusing on cities like New York, Los Angeles, Toronto and Calgary.

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