Ozva AdminTAP2WIN IMPROVES THE CUSTOMER EXPERIENCE FOR RETAIL GIFT PROGRAMS
Tap2Win is a digital wallet pass and NFC device-based replacement for the outdated bucket and notepad in a retail store, where customers fill out their information and place the paper in the bucket to be entered to win a gift from the retailer or a brand trying to promote their product. The current process is not efficient and it is a terrible user experience. With Tap2Win, instead of laboriously filling out multiple sheets of paper to participate in various giveaways, customers can now simply tap their mobile phone on the Fobi SmartTap device, and they can quickly and easily participate in the giveaway. Customers can use the same Tap2Win Wallet Pass to enter all participating Tap2Win retailers and brands. And customers can also get more sweepstakes tickets when they make a purchase or even go online, making it an omnichannel promotion platform.
TAP2WIN ALSO IMPROVES CUSTOMER ACQUISITION AND COMMITMENT FOR RETAILERS AND BRANDS
Traditional gift programs have been around for many years, however there are significant problems with them. For many of the programs, because customer information is analogously captured on paper, the data often never makes it to the retailer or brand to augment their CRM or use in their marketing campaigns. If customer data is not accessible or usable, giveaway programs are not only useless, but a real waste of money. All retailers are looking to turn unknown customers into known customers so that they can re-market with them and increase the novelty and frequency of visits, as well as increase the size of transactions. For brands, with the disappearance of third-party data systems such as cookies, they are looking to form more direct connections with their customers and start building their own first-party data platforms. Tap2Win makes all of this a reality with all the data immediately available and usable to both retailers and brands.
“Tap2Win is a complete game changer for the retail gift market. Fobi has always been a data-first company, and this is another step in that direction to enable retailers and brands to use their customer data to drive more business. It is also a big part of our drive to increase the total amount of aggregated data we manage through the Fobi Data Exchange (FDX), which also increases monetization opportunities,” he said.
For more information on Tap2Win, visit the website at www.tap2win.ca.
This press release is available on the Fobi website and also on the AGORACOM verified forum for shareholder discussion and management engagement.
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Fobi is a cutting-edge data intelligence company that helps our clients turn real-time data into actionable insights and personalized customer engagement to drive higher profits. Fobi’s unique IoT device has the ability to seamlessly integrate into existing infrastructure to enable data connectivity across online and on-premises platforms creating highly scalable solutions for our global customers. Fobi partners with some of the world’s largest companies to deliver best-in-class solutions and operates globally in the retail, telecommunications, sports and entertainment, casino gaming, and hospitality and tourism industries.
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For more information, contact:
| Fobi website: www.fobi.ai | ||
| Facebook: @fobiinc | ||
| Phone: +1 877-754-5336 Ext. 3 | Twitter: @Fobi_inc | |
| E: [email protected] | LinkedIn: @fobiinc |
Forward-Looking Statements/Information:
This press release contains certain statements that constitute forward-looking statements or information. Such forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond the control of the Company, including the impact of general economic conditions, industry conditions and competition from other industry participants, the volatility of the stock market and the ability to access sufficient capital. from internal and external sources. Although the Company believes that the expectations in its forward-looking statements are reasonable, they are based on factors and assumptions about future events that may not be accurate. Those factors and assumptions are based on currently available information. Such forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could influence actual results or events and cause actual results or events to differ materially from those stated, anticipated or implied by forward-looking statements. As such, readers are cautioned not to place undue reliance on forward-looking statements, as there can be no guarantee that future plans, operations, results, activity levels or achievements. Forward-looking statements contained in this press release are made as of the date of this press release and, except as required by applicable law, the Company does not undertake any obligation to publicly update or revise any forward-looking statements included. , either as a result of new information, future events or others. The forward-looking statements contained in this document are expressly qualified by this cautionary statement. Trading in the Company’s securities should be considered highly speculative. It cannot be guaranteed that the Company will be able to achieve all or any of the proposed objectives.
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