TAP2WIN IMPROVES THE CUSTOMER EXPERIENCE FOR RETAIL GIFT PROGRAMS
Tap2Win is a digital wallet pass and NFC device-based replacement for the outdated bucket and notepad in a retail store, where customers fill out their information and place the paper in the bucket to be entered to win a gift from the retailer or a brand trying to promote their product. The current process is not efficient and it is a terrible user experience. With Tap2Win, instead of laboriously filling out multiple sheets of paper to participate in various giveaways, customers can now simply tap their mobile phone on the Fobi SmartTap device, and they can quickly and easily participate in the giveaway. Customers can use the same Tap2Win Wallet Pass to enter all participating Tap2Win retailers and brands. And customers can also get more sweepstakes tickets when they make a purchase or even go online, making it an omnichannel promotion platform.
TAP2WIN ALSO IMPROVES CUSTOMER ACQUISITION AND COMMITMENT FOR RETAILERS AND BRANDS
Traditional gift programs have been around for many years, however there are significant problems with them. For many of the programs, because customer information is analogously captured on paper, the data often never makes it to the retailer or brand to augment their CRM or use in their marketing campaigns. If customer data is not accessible or usable, giveaway programs are not only useless, but a real waste of money. All retailers are looking to turn unknown customers into known customers so that they can re-market with them and increase the novelty and frequency of visits, as well as increase the size of transactions. For brands, with the disappearance of third-party data systems such as cookies, they are looking to form more direct connections with their customers and start building their own first-party data platforms. Tap2Win makes all of this a reality with all the data immediately available and usable to both retailers and brands.
“Tap2Win is a complete game changer for the retail gift market. Fobi has always been a data-first company, and this is another step in that direction to enable retailers and brands to use their customer data to drive more business. It is also a big part of our drive to increase the total amount of aggregated data we manage through the Fobi Data Exchange (FDX), which also increases monetization opportunities,” he said.
For more information on Tap2Win, visit the website at www.tap2win.ca.
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Fobi is a cutting-edge data intelligence company that helps our clients turn real-time data into actionable insights and personalized customer engagement to drive higher profits. Fobi’s unique IoT device has the ability to seamlessly integrate into existing infrastructure to enable data connectivity across online and on-premises platforms creating highly scalable solutions for our global customers. Fobi partners with some of the world’s largest companies to deliver best-in-class solutions and operates globally in the retail, telecommunications, sports and entertainment, casino gaming, and hospitality and tourism industries.
For more information, contact:
|Fobi website: www.fobi.ai
|Phone: +1 877-754-5336 Ext. 3
|E: [email protected]
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