Black Friday is really in full swing with retailers across the spectrum pushing promotions ahead of the big discount extravaganza, which takes place this Friday.
The US promotional event arrived on these shores nearly a decade ago and while many retailers have embraced it as a way to boost gold room sales, others have eschewed Black Friday, which some argue dilutes the margin. and promotes excessive consumption.
Retail Gazette brings together retailers that have taken a different approach to Black Friday for 2022.
Instead, the retailer is promoting its rebuy and resell scheme.where customers can sell their furniture to the business.
From November 18, customers can get an additional 50% discount on new items when they return used Ikea furniture to their nearest store.
Additionally, this year shoppers also have the option to return used Ikea furniture regardless of age, whereas previously it only accepted items older than 7 years.
Beauty retailer Rituals is also pushing ‘Green Friday’ instead of Black Friday. The brand offers customers special deals on its sustainable refills, instead of discounting all of its product lines.
He says, “We think it’s important that you feel good while taking care of the planet at the same time.”
Rituals offers refills with a 20% discount on its entire range. “This way, you not only save on packaging, but you also keep money in your wallet,” he says.
Fashion brand Rixo moves away from Black Friday in favor of Giving Tuesdaywhich is a global movement that encourages people to give, collaborate and celebrate generosity.
Instead, the womenswear brand will donate £15 from each transaction to women For Women International, a charity supporting women in some of the world’s most dangerous places.
Rixo co-founders Henrietta Rix and Orlagh McCloskey said: “We are excited to say that we will not be participating in Black Friday this year. Previously, we had to do it due to increased stock levels during the pandemic.”
Rixo will also highlight how he creates prized pieces that are produced in limited runs during Black Friday, which has been accused of promoting excessive consumption.
Designer fashion retailer Me+Em is also opting to donate to charity this Black Friday.
He will give £10 of every order he receives on the day to The Prince’s Trust to support her Women Supporting Women initiative, which helps disadvantaged girls and young women through education.
In their website, founder and CEO of Me+Em, Clare Hornby writes: “Because we don’t believe in fast fashion. We don’t rush when it comes to making our clothes, and we don’t want you to rush when it comes to buying them.
“That’s why, instead of giving discounts this Black Friday, we’re donating £10 from every purchase made on Friday 25th November to The Prince’s Trust.”
House of Baukjen, which is made up of sustainable womenswear brand Baukjen and maternity brand Isabella Oliver, continue their stance against Black Friday by pledging to give back.
From November 25-28, House of Baukjen will be donating clothing to the UK women’s charity, Smart Works, which helps unemployed women achieve their full potential and secure employment.
Retailers will also donate a suitable workwear item to Smart Works for every customer order.