The acquisition creates the first set of comprehensive solutions to help companies identify, understand and solve challenges with store operations around the world.
FAYETTEVILLE, Arca. Y PARIS, October 20, 2022 /PRNewswire/ — Field Agent, a longtime leader in store-level audits, insights, and location-specific product testing solutionsaccessoriestoday announced the acquisition of SimpliField, a distributed workforce management platform that prioritizes mobile devices based on Paris France. The goal of the transaction is to give brands, retailers and restaurants the tools to win at in-store retail by identifying, analyzing and improving retail operations.
Field Agent leverages a collaborative panel of over two million shoppers worldwide to audit in-store pricing, product availability, display compliance, and many more features within the store environment. Now, with the acquisition of SimpliField and its innovative retail performance app, retailers and brands have the ability to both understand what’s happening in the store through Field Agent and engage with store staff through SimpliField. .
According to rick westCEO and co-founder of Field Agent, the acquisition will combine the best of retail auditing with the best of retail performance management.
“SimpliField’s vision of efficient, customer-centric retail operations aligns perfectly with our ever-evolving roadmap for retail tools and solutions,” said West. “With the acquisition, we are bringing together the power of the crowd with the extensive retail experience of both companies.”
With combined income of more than $20 millionWith a team of more than 150 employees and physical operations in 10 major global markets, Field Agent and SimpliField will now apply their combined expertise to help companies in the retail industry improve operations, outperform the competition and better serve shoppers.
“The net effect of the acquisition will be seen immediately,” said SimpliField CEO and co-founder, benjamin zenou. “SimpliField will capitalize on Field Agent’s deep understanding of the North American market as we support its expansion into EMEA.”
“Our existing customers can supplement their teams by offloading simple tasks to the multitude of field agents. It will be beneficial for both the customer and the buyer,” said Zenou.
With a reach of 400,000 retail locations in 65 countries, SimpliField’s retail performance platform enables efficient and effective store operations. SimpliField’s powerful communication system and analytics capabilities help companies improve teamwork, compliance, and performance in retail. SimpliField’s alerts, real-time communication and data analytics enable brands and retailers to coordinate and monitor their remote stores and field teams globally.
The acquisition was backed by an investment from Five Elms Capital.
“We are excited to support the combination of two highly complementary companies that are transforming the way retail operates in today’s mobile-first environment,” he said. ryan mandl of Five Elms Capital. “With their combined resources and strategy, we expect this acquisition to provide significant value and drive further innovation for existing customers.”
About the field agent
Founded in 2010, Field Agent is a trusted provider of retail audits, ratings and reviews, buyer insights, and other crowdsourced location-specific retail solutions. With a global panel of over two million daily shoppers, Field Agent offers full service solutions as much as on-demand self-service solutions through Plum’s retail solutions marketplace.
About SimpliField
SimpliField is a mobile platform to seamlessly manage remote stores and field teams. Founded in 2016, SimpliField’s mobile technology helps businesses increase revenue by an average of 3% and reduce churn by 30% by coordinating, operating and analyzing their remote retail operations and empowering brands, retailers and restaurants to deliver exceptional in-store customer experiences. to scale.
over five elms
Five Elms Capital is a leading growth investor in world-class software businesses that users love. Five Elms provides capital and resources to help companies accelerate growth and further solidify their role as industry leaders. Five Elms has offices in North America Y Europe and invest in the best software platforms worldwide. For more information visit fiveelms.com
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Cory Nelson
Field Agent, Marketing Director
501-339-1752
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