Home Investments Falcon Global Capital’s CEO Somia Khawaja on delivering exclusivity through customised investments

Falcon Global Capital’s CEO Somia Khawaja on delivering exclusivity through customised investments

by Ozva Admin
Somia K_Falcon Global

Tell us about the company and its main milestones.
Falcon Global Capital was created by an experienced group of investment, property and finance experts. The firm prides itself on its transparency and exclusivity. We comply with what we promote, without exposing our clients to unnecessary risks. We specialize in proven tier one “bricks and mortar” assets, as well as investments in artists and start-ups for our most discerning clients. We have built solid and lasting relationships based on trust with our clients, and it is a key factor in making us
a firm preferred by select investors.

Tell us about the company’s “open architecture” approach.
Our open architecture strategy removes all the limits of traditional investment options for our clients. If they want to invest in art and have a favorite artist, we provide the artwork. If they like a certain type of property, but want it in a specific location, we can identify and arrange it for them as well. We also help them to invest in the “latest trend”, company or IPO, if they wish. We do not and will never put our customers in a box. Each product and each investment is tailored to what the client needs, wants and likes, whether it is a Falcon Global Capital product or a third-party product.

The US Federal Reserve has raised interest rates, with additional hikes on cards. How has that affected investor sentiment?
With central banks raising interest rates and inflation rising, those spending their savings are doing well, however, this is not how most of the world lives from day to day. While the wealthy enjoy rising interest rates but demand more from investment firms like ours, the professional who works every day, with a higher cost of living to cover, now more than ever must make every dollar count. What we at Falcon Global Capital are seeing is people looking for new ways to make money. You could be a novice investor or a wealthy, experienced client with a large portfolio. Gone are the days when people simply handed over their hard-earned money because of the name on the door. People want ideas, a strategy, and some form of consistency and dependency in a world that is currently
experiencing uncertainty.

How do investors create a balanced portfolio in these uncertain times?
Creating a balanced portfolio is exactly that, it is being balanced. Although we understand that cryptocurrencies are the latest trend and many people have made a lot of money by investing at the right time; It is never advisable to put all your eggs in this volatile basket. We know this too well. Having a covered portfolio and, therefore, balanced and calculated offers consistency and security. We don’t run a “get rich quick” scheme, and we don’t want to waste our clients’ money where you can help. If you are to invest in high-risk, high-return products such as digital currencies, these must be financially balanced with stable and proven tangible assets that consistently deliver and are proven to deliver.

What are the key facets of the firm’s investment technology platform?
Any investment company worth investing in, in 2022, will have a dedicated user and client platform, which can be a minefield, an unused app, or a trusted source of information. Just like our business approach, we like our platform to be clear, simple and precise. Everything a client needs can be provided through the platform, anything else can be discussed with a “real” person. This is important to us; we never want technology to get in the way of a conversation that could lead in many more positive directions.

What key investment trends have you observed in the last 12 to 18 months?
Over the last 12-18 months, we have seen a clear shift in sentiment from our investors, both old and new. Previously, customers were only interested in performance and security, which is completely understandable for a passive investment. These days, we’ve noticed that our clients are actively interested in everything they invest, particularly when it comes to assets like non-fungible tokens (NFTs) and art. Many clients, with no prior knowledge or interest in the art, are now interested in NFTs. Maybe you’ve seen your kids play Minecraft or trade Roebucks, but either way, it’s interesting to see how passive investing can promote interest in a trend or topic.

What alternative investments have gained ground in recent times?
Fine drinks and classic art will always have their place. Until very recently, the luxury watch market was seemingly almost unstoppable. However, one asset class that Falcon Global Capital remains heavily involved in is classic, super and rare cars. Not only because they are our passion and we know the market well, but also because there is a level of desire and nostalgia that awakens the emotions of our customers in a changing world where the gasoline engine is about to retire and the electric engine is the new world. of the rumours. With connections all over the world, we have kept our clientele of motoring enthusiasts very happy, with performance to match.

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