Ozva AdminIn 2022, The Estée Lauder Companies’ celebrates the 30th anniversary of his campaign against breast cancer (The Campaign) and creation of the iconic Pink Ribbon by Evelyn H. Lauder. Since 1992, The Campaign’s mission has been to help create a world free of breast cancer for all.
The Campaign, which is ELC’s largest corporate social impact program, is the cornerstone of the beauty house’s social investments in women’s health and advancement; The company has a long-standing commitment to helping women and girls reach their full potential.
ELC’s Travel Retail division has supported the campaign for the past three decades and this year deepens its dedication to the cause with a $250,000 donation to the Breast Cancer Research Foundation (BCRF). To celebrate 30 years of advancing breast cancer research, education and medical services, ELC Travel Retail will also raise awareness of breast cancer at this year’s show. TFWA World Conference & Exhibition in Cannes, France, with the acquisition of the Hotel Majestic on the Croisette.
Israel Assa, Global President, Travel Retail, stated, “Since its launch 30 years ago, The Estée Lauder Companies’ Travel Retail division has continually sought to make a difference in our communities around the world. This impact would not be as significant without the support of the entire Travel Retail industry.
“This year, our company celebrates 30 years of our Travel Retail business and The Breast Cancer Campaign, the company’s largest corporate social impact program. In special recognition of these milestones, I am proud to share that, for the first time, we are featuring The Campaign’s 30th anniversary imagery on the billboards adorning The Majestic this year. I am delighted that we can raise awareness of breast cancer at such an important event for our industry. On behalf of ELC, we thank the industry for all of its tremendous support over the years.”
About the Campaign
With breast cancer being the most commonly diagnosed cancer in the world (1), ELC remains committed to improving the lives of everyone affected by the disease.
Together, The Estée Lauder Companies Breast Cancer Campaign and The Estée Lauder Companies Charitable Foundation (ELCCF) have funded more than $108 million globally for life-saving research, education and medical services. More than $86 million has funded medical research grants through the BCRF.
Founded in 1993 by Evelyn H. Lauder, BCRF is dedicated to promoting the world’s most promising research. ELC’s commitment to breast cancer research, spanning three decades, has been transformational. In partnership with BCRF, The Campaign has helped drive research across the spectrum of disease, from tumor biology, lifestyle and genetics, survival, treatment and metastasis, leaving an indelible mark on the diagnosis, care and prevention of breast cancer. In addition, The Campaign supports more than 60 organizations that facilitate real change aligned with the diverse needs of local communities.
Breast cancer deaths have decreased by 42% in the US since the late 1980s (2). However, that progress has not been equally experienced, and certain populations are at increased risk of adverse breast cancer outcomes. At any age, black women in the US are more likely to die from breast cancer than any other race or ethnic group, and death rates remain 41% higher than white women, despite lower incidence (3).
The Campaign has supported and continues to support BCRF-funded research that identifies and addresses disparities that exist across the breast cancer landscape. The ELCCF’s $15 million gift over five years will fund a new BCRF research initiative to accelerate the Campaign’s goal of reducing breast cancer disparities and improving outcomes.
This comprehensive study of the intersection of social determinants of health, comorbidities, and breast cancer biology in black women has the potential to significantly impact breast cancer disparities globally. It will help advance personalized breast cancer care through prevention, diagnosis and treatment for those most at risk of dying from the disease, and has the potential to be groundbreaking for the global cancer community. from mom
William P. Lauder, Executive Chairman of The Estée Lauder Companies Inc. shared, “The potential impact this BCRF initiative will have in accelerating a crucial area of research cannot be underestimated as we collectively work toward a more equitable future for all. I know my mother, Evelyn Lauder, would be very proud of the progress we have made through research, education, access to care, and our commitment to help end breast cancer.”
Over the past 30 years globally, The Campaign has:
● Funded medical research and scholarships, as well as medical facilities, services and resources, including access to mammograms and screenings for vulnerable groups with limited access to health care.
● Advanced conversations about the importance of breast health education and early detection by facilitating discussions among the breast cancer community, medical experts, and key opinion leaders.
● Counseling and supported therapy programs to help improve the lives of people with breast cancer and their families.
● Distributed educational materials and more than 180 million pink ribbons to raise awareness.
“The success of The Estée Lauder Companies is deeply rooted in living our shared values. Reflecting on the past 30 years, the incredible progress made by The Breast Cancer Campaign has had a lasting impact on our global community. As a true cornerstone of our commitments, The Campaign has been supported by our employees, consumers and partners around the world. Today, it continues to inspire action in people around the world. As a beauty-inspired, values-driven company, we look to the future and are committed to promoting positive change for all affected by this disease,” he said. Fabrizio Freda, Chairman and CEO of The Estée Lauder Companies Inc.
The Campaign will take the following actions aligned to its mission for its 30th Anniversary:
● Duplicate the Campaign’s efforts to reduce breast cancer disparities and improve health outcomes.
● Mobilize passionate ELC employees to join in action and support more than 60 organizations around the world.
● Show support across 18 of ELC’s brands: AERIN, Aveda, Bobbi Brown, Bumble and Bumble, Clinique, Darphin, Dr. Jart+, Éditions de Parfum Frédéric Malle, Estée Lauder, GLAMGLOW, Jo Malone London, Kilian Paris, La Mer, Lab Series, Origins, Smashbox, Tom Ford Beauty and Too Faced. Each will donate to BCRF and/or local cancer-focused organizations around the world, and brand share will vary by market.
● Convene breast cancer thought leaders and advocates to promote education and share important messages about the disease.
● Drive additional donations to BCRF through ELCompanies.com/BreastCancerCampaign and various pledge points.
● Accelerate communications across social media, including TikTok and various meta-platforms, to drive awareness, fundraising, and engagement, including new calls to action.
● Reveal a new series of global stories that demonstrate the diversity of the disease.
● Continue the Campaign’s tradition of illuminating buildings, monuments and landmarks around the world with bright pink lights to raise awareness of breast health, including the Empire State Building in New York City; the eiffel tower, paris
● Continue to produce and distribute informational materials and Pink Ribbons globally.
As long as breast cancer remains a life-threatening disease, The Estée Lauder Companies’ commitment to the meaningful work that must continue will not cease. It’s #TimeToEndBreastCancer.
1 World Health Organization
2 Facts and Figures from the American Cancer Society® 2021-2022
3 Key Statistics from the American Cancer Society® on Breast Cancer
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