Startup CEO on raising kids with an entrepreneurial mind

Ever since she was young, Cheryl Sew Hoy always knew she wanted to own her own business.

“When the teachers asked what your ambition is… and many children wanted to be doctors or lawyers. My ambition was [to be] a business woman,” said CNBC Do It.

That childhood dream is now a reality for the 39-year-old serial entrepreneur, whose companies include Reclip.It, a consumer software startup that was acquired by walmart laboratories in 2013.

now she runs little health, a health technology startup that sells home gut health tests for moms and babies ages 0-3. The CEO and founder said the test can help detect gut imbalances early on and prevent chronic disease.

Last week, the company raised $4.5 million in seed capital and said its backers include the US cryptocurrency exchange. base of coins, Google‘s X, y mailbox.

Cheryl Sew Hoy (center) with her mother and daughter Charlize, 4.

little health

Sew Hoy, a Malaysian now residing in Austin, Texas, attributes her success to her mother, who was also an entrepreneur and ran her own marketing business in Malaysia.

“My mother she owned her own business and she was the boss. Before Work from home I was popular, I already worked from home and I always had this role model,” he added.

Things have come “full circle” for Sew Hoy, who is now a mom two children aged 2 and 4, as he begins to impart the lessons he has learned.

What tips do you have for raising entrepreneurial kids? CNBC Make It finds out.

Participate in the storytelling

It’s hard to teach kids what businesses they can create at a young age, but kids “remember stories,” and that’s the best way to expose them to entrepreneurship, Sew Hoy said.

While modeling for her mother just observing, Sew Hoy said she wanted to be “more intentional” when talking to her children about running a business.

For example, she explains to her children about her job as CEO, the “backstory” of why she started Tiny Health.

I show them why I’m working hard. Yes, it is to earn money but it is not only to buy food or to spend it.

Cheryl sew today

CEO and Founder, Tiny Health

“Speak to them like adults, even if you think they are too young to understand. The more you speak to them like adults, [you’ll realize] they actually understand a lot and learn a lot from it.”

By explaining to his children what he does, Sew Hoy said he is also teaching them the value of money.

“I show them why I’m working hard. Yes, it’s to make money, but it’s not just to buy food or spend money. While you’re making money, you need to build something of value for people. What problems do you want to solve?” in the world?”

create adversity

Entrepreneurship is all about problem solving and that’s something kids can learn through adversity, Hoy said.

“There’s a difference between great entrepreneurs and good entrepreneurs. Great entrepreneurs are the ones who will continually bounce back because it’s really hard to run a business every day,” Sew Hoy said.

If children only have “smooth rides” where problems are always solved for them, they will never learn that value, he added.

If children only have “quiet rides” where problems are always solved for them, they will never learn about adversity, said Cheryl Sew Today, pictured here with her family.

little health

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