How AI Is Making Launching a Business Easier Than Ever

There has never been a better and easier time to start a business.

Artificial intelligence technology is removing barriers to entry for aspiring entrepreneurs, who represent a significant segment of the US population.. A 2021 poll The Harris Poll found that 61 percent of Americans have an idea for a business, but are hampered by a lack of access to business tools and knowledge of how to get started. The founders behind a new crop of AI-powered platforms envision a world where, instead of needing an MBA, you can harness technology to help launch your business.

For emerging entrepreneurs looking for an all-in-one platform that provides guidance and assistance in starting a business, there is bespoke brandswhich launched in 2014 as a simple logo maker before adding additional features designed to help entrepreneurs start a small business. Requiring only a brand name and some basic company status information, the system can create a personalized to-do list for founders, including items like securing a domain name, launching a website, registering as an LLC, and getting a trademark. approvals.

Tailor Brands CEO Yali Saar hopes that by providing a framework for people to build their businesses, entrepreneurs will have more time to perfect their specific product or service. “We’re trying to create a world where building your business is easy and is actually measured by the quality of your product or service,” says Saar.

One service that Tailor Brands does not currently offer is copywriting. Making sure your social media content and advertising is SEO friendly and carefully curated for your target audience is key if you want to increase your brand awareness and growth. A company that offers this type of service is pluralistica “content intelligence solutions” platform founded in 2020 to help businesses discover their “brand voice” and ensure their messages are always identified to engage their target audience.

Pluralytics’ algorithm assigns a “value” to each word in a given post, such as “safe” or “energized,” and then rates that post against a custom benchmark configured to replicate the values ​​of the post’s intended audience. publication, according to co-founder Alisa Miller. Business owners can Then take your copywriting down to a science, using data to ensure every word is as effective as possible in converting ad viewers into customers. As an example, Miller says the algorithm can determine the subtle differences between words with the same meaning, such as “give” vs. “donate.”

While Pluralytics can be useful for improving content that has already been written, JasperBilling itself as an “AI content platform,” Goes the extra mile by creating totally original material from scratch. Founders can choose from a variety of templates, such as “video script” or “real estate listing,” and then submit a brief description of the desired message. The program then creates a custom copy in the style chosen by the founder.

According to CEO and co-founder Dave Rogenmoser, Jasper still can’t create completely perfect posts, as most need to be edited and cleaned up after the fact, but he estimates that the program attracts most customers “around 80 percent of the road.” For some entrepreneurs, says Rogenmoser, more useful than automating copywriting is simply eliminating the feeling of looking at a blank page and not knowing where to start.

What could be the broader impact of these types of tools in the business world? According to Tailor Brands’ Saar, “We will see independent businesses become a bigger part of the economy thanks to these AI platforms, which allow independents to do everything they need to do on their own.”

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