Home Retail Empire Company Limited Rolling Out Scene+ to Ontario Stores

Empire Company Limited Rolling Out Scene+ to Ontario Stores

by Ozva Admin
  • Customers in British Columbia, Alberta, Saskatchewan and Manitoba can now earn and redeem Scene+ points by purchasing groceries and more at Empire stores.
  • FreshCo now offers customers a loyalty program for the first time
  • Following successful launches in Atlantic Canada and the West, Scene+ will continue to roll out region-by-region across Empire locations through early 2023; next release scheduled for Ontario on November 3

STELLARTON, NS, Oct. 3, 2022 /PRNewswire/ – Empire Company Limited (“Empire” or the “Company”) (TSX: EMP.A) is celebrating the launch of the new and expanded Scene+ loyalty program in its Western Canada stores following its debut in that region on June 22. September.

Empire became a co-owner of Scene+ in June 2022, along with Scotiabank and Cineplex. The three iconic brands are making Scene+ the nation’s preeminent loyalty program, allowing members to earn and redeem points on groceries and across a broad spectrum of partners.

“The launch of Scene+ in Western Canada brought us exciting news, including the introduction of a loyalty program on our FreshCo discount banner. We are delighted with how customers in Western and Atlantic Canada have embraced the new Scene+,” said Sandra Sanderson, Senior Vice President of Marketing for Empire Company Limited. “We want to build on this momentum and look forward to launching the program in our stores and Voila delivery in Ontario next month.”

In Ontario, Scene+ will be featured on November 3rd at Sobeys, Foodland, Voilà by Sobeys, FreshCo and Chalo. Fresh Co. Scene+ is the first loyalty program at FreshCo and Chalo! from the province. FreshCo and Voilà by Sobeys stores provide added value to their customers with an exciting new opportunity to earn and redeem points on their purchases.

Empire first introduced Scene+ to buyers in Atlantic Canada on August 11, followed by British Columbia, Alberta, Saskatchewan and Manitoba on September 22. The regional rollout of the program will continue across Canada for the remainder of 2022 and early 2023 at Sobeys, Safeway, Foodland, IGA, FreshCo and Chalo! FreshCo, Voilà, Thrifty Foods, Les Marchés Tradition Rachelle Béry and company liquor stores.

“Western Canada and Atlantic Canada Scene+ members now enjoy an exciting new way to earn and redeem points at every aisle in the Empire family of stores, and we look forward to extending the same benefits to our members in Ontario,” said Tracey. Pearce, President, Scene+. “This launch allows our Western, Atlantic and Ontario Scene+ members to earn and redeem points as often as they like at hundreds of new grocery, drug and convenience stores.”

The transformed Scene+ has more than 10 million members nationwide and provides customers with a wealth of options to earn and redeem points at a host of partners. Members can earn money with Scotiabank; enjoy a night at the Cineplex theaters and entertainment venues; visit more than 700 Recipe Unlimited restaurants across Canada, including Swiss Chalet, Harvey’s and Montana’s; and enjoy extraordinary experiences like planning trips with Expedia. Redemption partners include retailers like Apple and Best Buy. And beginning in the summer of 2023, Scene+ members will be able to earn and redeem points at Home Hardware’s nearly 1,100 dealer-owned stores nationwide.

For every 1,000 Scene+ points earned, customers at participating locations can save $10 on select purchases at Empire flagship stores. There are several ways to earn Scene+ Points at Empire Stores:

  • Personalized Offers: Sign up to receive personalized offers from participating banners to earn points each week
  • Daily Deals – Look for point deals on shelf labels with every visit to a participating Empire banner store
  • Weekly Promotions – Look for bonus point events at participating Empire ad stores and in store flyers
  • Exclusive Member Pricing – Receive special pricing and discount offers on select purchases


Empire Company Limited (TSX: EMP.A) is a Canadian company headquartered in Stellarton, Nova Scotia. Empire’s key businesses are food retailing, through wholly-owned subsidiary Sobeys Inc., and related real estate. With approximately $30.5 billion in annual sales and $16.3 billion in assets, Empire and its subsidiaries, franchises and affiliates employ approximately 130,000 people.


Scene+TM is Canada’s favorite lifestyle loyalty program that gives members something new to look forward to. Scene+ offers members rewards your way, allowing members to earn and redeem Scene+ points for entertainment, travel, shopping, dining and banking. Members can also accelerate their purchasing power with seven Scotiabank credit and debit cards. Scene+ is the national loyalty partner of the NBA® in Canada.

SOURCE Empire Company Limited

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