Home Top Global NewsHealthcare Eli Lilly latest high-profile casualty of Elon Musk’s Twitter verification mess

Eli Lilly latest high-profile casualty of Elon Musk’s Twitter verification mess

by Ozva Admin

Eli Lilly posted an unusual message in Twitter yesterday. The pharmaceutical giant has apologized for a misleading tweet in which someone claiming to be the company wrote: “We are excited to announce that insulin is now free.”

The company sells insulin, and it’s not free.

Eli Lilly (real user @LillyPad) can thank the Twitter changes introduced since the $44 billion acquisition of Elon Musk for the confusion. Pranksters were able to easily create an official-looking Twitter account, complete with a blue checkmark for the fake username “EliLillyandCo,” by paying $8 a month for Twitter Blue. The new subscription service, introduced by Musk, comes with a blue check that previously indicated the accounts were legitimate.

Hours after the fake post, Eli Lilly’s stock fell sharply. It’s not entirely clear how much the drop was related to the post. But similarly, Lockheed Martin shares fell after a fake account, again using Twitter Blue, said the company was halting gun sales in some countries.

game companies Nintendo and valve were also attacked by pranksters using Twitter Blue, as well as prominent athletes, including NBA star LeBron James (purporting to request a trade) and Major League Baseball pitcher Aroldis Chapman (claiming he signed a deal he didn’t sign).

Twitter Blue was not available on friday after the wave of impostor accounts.

Twitter blue checks under Musk

Before Musk took control of the platform, blue checks were used to mark legitimate accounts and were given out for free to sources Twitter deemed reputable and trustworthy.

On November 5, Twitter announced the Twitter Blue service and said in an update to its app on Apple iOS devices that users might receive the blue checkmark next to their names “just like the celebrities, businesses and politicians you already follow.”

That opened the door for pranksters, who in the case of the Eli Lilly hoax trolled both drug companies and Twitter.

Pharmaceutical companies have faced pressure from the high cost of insulin and other drugs. That helped give rise to the Reducing Inflation Act, President Joe Biden’s sweeping tax, climate and health care legislation, including a provision capping the out-of-pocket cost of insulin. at $35 dollars a month (at least for Medicare beneficiaries).

Eli Lilly did not mention insulin or pricing in its note of clarification on its real Twitter account, simply writing: “We apologize to those who received a misleading message from a fake Lilly account. Our official Twitter account is @LillyPad.”

Eli Lilly faced even more scams from a second fake Twitter account, this one using “LillyPadCo”, Well-informed person reported. Also pretending to be the company’s real account, he apologized for the first bogus message, writing that Humalog, a diabetes drug sold by Eli Lilly, “is now $400. We can do this whenever we want and there is nothing you can do about it. suck it

The pharmaceutical company spokesman said Fortune, “We are deeply committed to ensuring that patients and customers receive accurate information about our medicines. In the past few days, Lilly’s fake/parody Twitter accounts have reported false information and we are working to correct this situation.”

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