Home Retail Burlington Arcade reaches capacity with the singing of 12 new brands – Retail Times

Burlington Arcade reaches capacity with the singing of 12 new brands – Retail Times

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Historic luxury shopping destination Burlington Arcade announces that it is at full capacity by signing 12 new brands, bringing the total number of tenants to 47. The new firms, most of which will open in the fourth quarter before Christmas, they will establish The Arcade as one of the key retail forces in central London with the best selection of the most exclusive and rare item brands; unique in the London retail scene.

Coined as the “Jewel in Mayfair,” the 37,000-square-foot gallery, with a combined façade of more than 1,100 feet, runs along a 196-yard gallery from Piccadilly to Burlington Gardens. It runs parallel to Bond Street and is famous for its unique luxury and classic architecture. Reuben Brothers, who acquired the estate in May 2018, has worked to revitalize Burlington Arcade to ensure the 203-year-old property is one of London’s premier shopping destinations. His vision of property has been adapted to the modern consumer while staying true to his heritage and history. This has meant selecting a selection of the best brands that share a passion for craftsmanship, quality, provenance and authenticity and are relevant to an international audience.

Six of the 12 new retailers started trading in the third quarter, including UK luxury handmade leather goods brand SWAINE (formally Swaine Adeney Brigg – leather goods) and bags and ready-to-wear brand Lalage Beaumont, as well as Maunder Watch Co, an independently owned family business. Run a business that specializes in antique luxury watches. Merchants on Long, an African luxury concept boutique owned by Hanneli Rupert with items made entirely on the continent from locally sourced materials, and Italian footwear brand Di Minno have also started operations at Burlington Arcade. The Opera Gallery art gallery has also joined the Burlington Arcade.

For the fourth quarter, two new accessory brands also chose Burlington Arcade to open their flagship stores; Scottish cashmere and accessories brand Begg x Co is opening a boutique spanning three floors, and world famous Italian leather glove brand Sermoneta Gloves is returning to the UK and to arcades after 15 years. On the art front, Saatchi Yates will open a gallery joining Gagosian, who already has a gallery and bookstore in Arcade.

Jewelry designer Lily Gabriella will open her first showroom in the Penthouse above the Piccadilly Gate, opening in November; 886 Jewellery: The Royal Mint will open its first jewelery boutique and CARA Jewelers its first boutique in Europe, adding to its current 14 stores in Dubai.

These new openings join an existing selection of top lifestyle and luxury accessory brands including N.Peal, Manolo Blahnik, Strathberry, Vilebrequin, Kick Game, Laduree, Lalique, Globe Trotter, The Vintage Watch Company, E .Marinella, OMEGA Vintage Boutique, Bell & Ross, Crockett & Jones and many more.

For Christmas, the Burlington Arcade will become London’s most festive destination, featuring an extensive Christmas program of activities including an exciting partnership with Paramount Pictures UK, which will see the Arcade incorporated into a facility to celebrate the release of a major film.

Complete list of brands:

886 by the royal mint


Azza Fahmy

Baudoin and Lange

Begg X Co.

bell and ross

Burlington Bollinger Bar

face jewelers



Code 8 Beauty

Crockett and Jones

david duggan

Say Minno

DWL watches





kick game


Lalage Beaumont


gabriel lily

Man Manolo Blahnik

Manolo Blahnik Woman

Maunder Watches

long traders

miguel rose


Kashmir N.Peal

noxy brother

opera gallery

Red Perfume

Saatchi Yachts

sartoria rossi

Lecture Gloves

Only Omega Vintage

sterling diamond


susana lovis


Thomas Goode


antique watch company

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