// Asda’s first Asda Express convenience stores will open in Sutton Coldfield next month and in Tottenham Hale in December.
// The supermarket said it plans to launch another 30 sites, creating around 500 new roles next year.
Asda has revealed plans to open its first two stand-alone convenience stores before Christmas, under a new ‘Asda Express’ brand.
Asda Express stores will open in Sutton Coldfield on the 8the November and Tottenham Hale, London, on 6the December, creating 37 new jobs in the local communities they serve.
The supermarket it said it plans to launch a further 30 sites, creating around 500 new roles, next year as part of a ‘test and learn’ approach to developing its convenience model.
With convenience store sales forecast to grow 13% to over £50bn by 2027, Asda says it “has a great opportunity to grow sales and market share in a sector where It currently has a limited presence.
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Both Asda Express stores are purpose-built and located in residential areas, giving customers the opportunity to shop at convenient neighborhood locations.
Each store will stock around 3,000 products, including a range of fresh and chilled groceries, as well as products from Asda’s premium Extra Special range and a wide selection of beers, wines and spirits.
Customers will also enjoy a variety of hot and cold ‘for-the-moment’ options from Asda and partner brands including Lionplus ‘food for later’ options such as ready meals and a selection of £10 meal deals.
Both stores will also offer ‘to you’ parcel pick-up and return services and shortly after opening will offer a fast delivery service via Uber eats.
The new Asda Express stores are wholly owned and operated by Asda, separate from the Asda on the move convenience sites, which are located in the forecourts of garages owned and operated by EG Group.
Asda also confirmed that they are separate from the 132 convenience stores that Asda is acquiring from the Cooperative Cluster. This transaction is expected to be completed by the end of this month and will then go through the CMA competition review process.
Mohsin Issa, co-owner of Asda, said: “The launch of our first two Asda Express convenience stores is a historic moment for our great business and a key step in our journey to bring Asda to more customers in more communities across the UK. .
“The stores have been designed to meet a wide range of customer needs, whether they’re coming in for a pint of milk, grabbing a spot for lunch on the go, or buying the fresh ingredients to make dinner from scratch. We are confident that customers will find everything they need in these stores and enjoy the convenience of having a new kind of Asda store on their doorstep.
“I am delighted to welcome new colleagues from Sutton Coldfield and Tottenham Hale to the Asda family, guiding us in our first steps into this market and I am grateful to all the colleagues who have worked with such pace and enthusiasm to bring this vision to life. life for Asda.”
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